Customer
Profile
 AAA
Missouri: On the Road to Data Accuracy
With so much data flowing in, AAA Missouri doesn’t
want to hit roadblocks when it comes to ensuring
data accuracy. The agency processes about 600,000
records a year.
AAA Missouri offers its members emergency road
service, financial services and travel planning. The
agency also offers automobile and homeowners
insurance. AAA Missouri serves members in Missouri,
Arkansas, Louisiana, Mississippi, Eastern Kansas,
Southern Illinois and Southern Indiana.
Enter Melissa Data. AAA Missouri selected the firm’s
Data Quality Web Service (DQWS) to verify, update
and scrub membership and insurance addresses as they
are entered in its large-scale database.
AAA Missouri uses DQWS to validate its homeowner
insurance policy holders’ addresses, which are
entered into its internal insurance processing
website by its agents. AAA also cleans membership
addresses as they are entered by its members in its
public website – or by AAA Missouri employees into
its internal membership processing website.
Prospective AAA members can sign up to join via the
agency’s website, www.ouraaa.com.
By utilizing DQWS, the agency can validate each
address entered in real-time. Doing so has increased
accuracy, says Dan Perry, a team leader within AAA
Missouri’s IT department. One of the biggest
benefits of using DQWS has been its ability to
improve the formatting of addresses, Perry notes.
Some of the most common errors Perry noticed prior
to using DQWS included duplicate addresses, wrong
street name formats, misspellings and incorrect ZIP
Codes. AAA tested various other data quality
products from other companies, but found Melissa
Data’s DQWS to be the best fit.
“We can validate addresses without supporting an
additional system in-house, which made the decision
to select Melissa Data easier,” Perry notes. “DQWS
is accurate, reliable, very fast and
maintenance-free.”
Perry also was pleased with Melissa Data’s technical
support. “We get a response from them on the same
day,” he says.
The agency is currently redesigning its automobile
insurance website. The goal is to eventually be able
to scrub all addresses as they are entered into the
system for membership, homeowners insurance and auto
insurance.
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