How Data Quality Can Extend to Enterprise Applications

Melissa Data recently introduced the availability of DQ*Plus, a next generation data quality platform that cleans data and consolidates duplicate customer records within enterprise applications. Offered in partnership with Stalworth Inc., a data quality software company, DQ*Plus delivers powerful features with a uniquely simple implementation process.

DQ*Plus automatically cleans data in customer databases, keeps it constantly clean, and prevents bad data from being entered. DQ*Plus also identifies and merges duplicate records, preserving the best data from each record. Melissa Data’s Address Object, an integral component of DQ*Plus, provides the CASS™ certified engine for U.S. address validation and enhancement.

“Data quality initiatives are gaining greater importance as corporations must integrate, manage, maintain and actually use data from multiple sources across their enterprise,” said Marcia Kaufman, partner, Hurwitz & Associates, a Massachusetts-based technology and business consultancy. “As a company’s information infrastructure becomes more complex – for example more data sources, more movement of data, the need to link data from disparate sources and more sophisticated ways of interacting with data – information collected simply must be relevant, usable and understandable.”

Unique to DQ*Plus are pre-packaged rules and a point-and-click interface designed for faster implementation for the corporate user – hours or days as opposed to weeks or months. DQ Plus provides packaged solutions for Siebel, Oracle, IBM-DB2 and Microsoft SQL Server.

“DQ*Plus provides the quickest path for businesses to increase the value of their investments in enterprise applications. By delivering clean and accurate data, as well as a consolidated view of the customer, DQ*Plus enables businesses to increase product up-sell and cross-sell, reduce marketing and operational costs and improve customer satisfaction,” said Gary Van Roekel, vice president, sales & marketing, Melissa Data. “And enterprises using DQ*Plus no longer face the high costs and critical time lost while implementing unnecessarily complex products. With DQ*Plus, businesses achieve their data quality goals in record time.”

DQ*Plus includes a service-oriented architecture (SOA) and was developed on the J2EE platform. DQ*Plus offers both a Java and a Web Services API ensuring maximum interoperability with legacy and third party applications. These APIs can be used to embed data quality functionality anywhere in the enterprise including custom applications and system integrations. The DQ*Plus SOA provides the highest level of performance, scalability and interoperability while offering maximum protection for your software investment.

Click here to request a free demonstration of DQ*Plus:
http://www.melissadata.com/dqt/dqplus.htm