News
 How
Personalized Stamps Can Boost Branding
Picture this – you can now place your company logo
on a U.S. postal stamp. How’s that for added
branding? Personalized postage, here we come.
Question is – how will we be able to do that?
The U.S. Postal Service recently expanded its
customized postage program, which allows patrons to
personalize stamps with pictures or images using
Customized PC Postage® technology. USPS inked
contracts with three vendors to produce customized
postage to be used on First-Class Mail, Priority
Mail and Express Mail for personal and commercial
use. Endicia, Zazzle and Stamps.com will add the
commercial application to their existing agreements
for the production of postage.
This isn’t the first time customized postage is
making a special appearance. This special
personalized stamp is currently in its third test
phase. The first two phases of the test, which began
in 2004, allowed the Postal Service and qualified
vendors to determine the viability of the product
and to gauge the interest of consumers in creating
their own personalized postage. So far, it’s been a
success – customers are responding, the USPS notes.
Customized postage has two parts: a
customer-supplied image and a state-of-the-art
secure bar code. All customized postage is
compatible with the Postal Service’s automated mail
processing systems.
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