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 B-to-B Websites Arenít as Friendly as You Think

B-to-B websites arenít as user-friendly as one might think. According to a recent report by the Nielsen Norman Group, business-to-business websites are simply hard to follow. Hereís why.

Nielsen Norman Group Ė a San Francisco-based research firm Ė found that people using b-to-b sites accomplish what their intended goals are only 58 percent of the time, compared to a 66 percent success rate for consumer e-commerce sites. Most b-to-b firms arenít designing websites with the user experience in mind, states an article in the DM News. As a result, b-to-b sites are plagued with incomplete product descriptions, busy-looking content, hard-to-follow navigation and pushy marketing tactics.

The report also reveals that the lack of pricing information is another problem for b-to-b sites. So whatís Nielsen Normanís advice? The group states in its report that b-to-b websites should place more focus on easy usability.
 


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