Customer
Profile
 Pet
Insurance Venue Cleanses Client Database
Petsbest.com – a website offering pet insurance –
uses Melissa Data’s Data Quality Web Service (DQWS)
to validate the addresses of its clients and
potential members that are entered onto their
website. Here’s how they work it.
DQWS catches data entry errors, validates,
standardizes and enhances contact information in
real-time at the point of entry, or in batch mode.
Petsbest.com verifies the addresses entered into its
public website by the consumers. The firm also uses
DQWS to validate customer addresses, which are
entered into its internal processing website by its
insurance agents. The most common errors they found
were inaccurate addresses and wrong ZIP Codes.
Brett Johnson – the Internet marketing director for
Petsbest.com and its sister firm General Fire &
Casualty Insurance – says they validate Petsbest.com
customer information in real-time. Johnson says
using DQWS has made a tremendous improvement in the
quality of their database.
Using DQWS also has worked for Petsbest.com’s sister
division – General Fire & Casualty Insurance. The
firm uses DQWS to not only standardize customer
addresses, but also to pinpoint customer locations.
“We use DQWS to interface with a legacy system in
which we lookup property locations by address. By
using DQWS to correct and standardize the format of
addresses, we are able to successfully find
properties a lot more often (i.e. a hit),” Johnson
notes. He estimates that they now get a 50 percent
or better hit rate on addresses that were checked
and verified with DQWS.
Petsbest.com process thousands of addresses per
month. Johnson says selecting Melissa Data’s DQWS
was a “no-brainer.” He notes he likes the services’
easy to implement format. “It was extremely easy to
get the system up and running,” Johnson says.
Petsbest.com offers pet insurance in 18 states,
including Arizona, California, Colorado, Georgia,
Iowa, Idaho, Illinois, Indiana, Kansas, Minnesota,
Missouri, Nebraska, Nevada, Oklahoma, Oregon, Texas
and Utah.
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