News
Q&A
on Address Object
Q: What are the new
changes to Address Object and how will they affect
me?
A: Effective August 1, 2007, the USPS® has mandated
that CASS Certified™ software is required to use
both the DPV™ and LACSLink™ technologies when
processing address lists for mailing. How does this
affect you?
A ZIP + 4® can only be assigned when the address
primary number is confirmed through DPV. To satisfy
this new requirement from the USPS and to maintain
backwards compatibility, a new property named
CASSEnable will be introduced in the next update of
the Data Quality Tool Suite.
When this property is set to true, Address Object
will follow these new requirements and require the
use of DPV and LACSLink to support CASS Certified
mailings. If this property is set to false, Address
Object will behave as it did before with DPV and
LACSLink still optional, to be used for address
verification only.
CASSEnable = true
1. DPV and LACSLink required to initialize
2. ZIP + 4 Code appended only if address primary
number is DPV validated
3. New CASS™ form 3553 available for printing
CASSEnable = false (default)
1. DPV and LACSLink optional
2. ZIP + 4 Code appended if address primary number
is ZIP + 4 or DPV validated
3. CASS form not available
The following examples present possible scenarios
and outcomes of using Address Object:
Example 1: Using Address Object with DPV and
LACSLink for address verification only—no changes.
Example 2: Using Address Object with DPV and
LACSLink for CASS Certified Mailings—set CASSEnable
to true.
Example 3: Using Address Object without DPV and
LACSLink for address verification only—do not need
CASS Form
Example 4: Using Address Object without DPV and
LACSLink for CASS Certified Mailings—need CASS Form
If you have any questions or concerns about this
change, please contact Melissa Data tech support at
1-800-800-6245 Ext. 4 or
tech@melissadata.com.
|
|
|
Melissa Data
|
 |

| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |

|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |

Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |

Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |

Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|