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 More Senior Execs Will Take on Data Quality Decision-Making

Data quality strategic decisions will change within the next two years as senior management increases their involvement in the arena – so says a recent report. Why are more execs tinkering with data quality?

The survey – conducted by a division of Harte-Hanks – revealed that 51 percent of organizations run localized data quality initiatives ad hoc. At this time, just 14.5 percent of those surveyed were tackling data quality using a coordinated management led enterprise strategy.

Add to that, those surveyed reported that management is likely to show greater interest in the near future – 75 percent of respondents said data quality tackled strategically, according to a multi-divisional or enterprise-wide plan, represents a “best practice.” Meanwhile, 79 percent say that senior management will be more prominently involved in data quality governance in two years.

The survey also found uncertainty amongst information professionals as to who actually is responsible for ensuring data is of good quality – a finding which suggests that in some firms, there’s no one specific person or department that may be held accountable for data quality governance at all. This could tarnish the accuracy and credibility of information used in key business processes among them corporate governance, prompting greater executive-level attention.

 


           


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