 Water
Distributor Standardizes Address Database
DS Waters of America, LP, headquartered in Atlanta,
Georgia, is one of the largest home and office
bottled water distributors in the nation. DS Waters’
bottled water products include the following
regional brands: Alhambra, Belmont Springs, Crystal
Springs, Hinckley Springs, Kentwood Springs, Sierra
Springs and Sparkletts.
With so many brands and customers under its
umbrella, it was important for DS Waters to maintain
a clean customer address database. That’s why DS
Waters contacted Melissa Data to utilize its
MAILERS+4 software, which verifies, corrects and
standardizes delivery address information.
The water giant started using MAILERS+4 about a year
ago. DS Waters’ goal was to consolidate its computer
systems into one main database. Jeff Daley, an IT
business analyst at DS Waters, stated the company
wanted to make sure all of its customer information
was correct and standardized as DS Waters’ systems
merged into one main database. Over the course of
approximately eight months, DS Waters corrected in
excess of 1.2 million addresses using the MAILERS+4
software.
Daley acknowledges that it was a unique way of using
the software, but “it got the job done and produced
the same results.” Most MAILERS+4 users utilize the
software to correct addresses, but users can also
presort and process mailings, and print labels from
their computers. DS Waters used the software to
simply standardize its database.
“We like the fact that we can bulkload our files,
take in huge spreadsheets of data, and easily
convert them,” Daley says.
One of the most common database errors were
addresses which were not standardized, some
addresses missing ZIP Code™ information and
misspellings of cities or states. Daley notes that
he liked how the software provides an extra nugget
of information, such as including county information
as part of its functions.
Before using MAILERS+4, DS Waters had to manually
clean up its address database, which took a lot of
time and used more manpower as a result. “[Using
MAILERS+4] was a huge timesaver for us,” Daley says.
“What took several temps to clean up addresses,
Melissa Data did in a couple of hours.”
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MAILERS+4 free for 45 days
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