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Business in Emerging Markets – Part 3 India
Bob Hull, Director of
Business Development, Melissa Data
Emerging markets are a hot topic for companies that
sell globally, and India is at the top of the list
with China as one of the two largest emerging
markets in the world. We’ve dealt with China in a
past article, so we’ll show you how to overcome one
of the biggest problems in doing business in India
here.
Address quality directly affects your ability to
communicate and deliver your product to customers.
With so much business being done via the Internet,
capturing accurate address information using Web
forms is now a key factor for almost any business.
If not done correctly, that address will be bad from
the outset and do nothing but waste money in
shipping costs and frustrate new customers with
avoidable delays or non-delivery.
The key is to capture accurate address information
from the beginning. You do that by making sure you
design your Web forms correctly for each individual
country, because there’s no one-size-fits-all format
where international addresses are concerned.
So, if you’re looking to do business in India, use
the following address format so that your letters
and parcels get delivered to the right address and
on time. One little mistake could make all the
difference in the world.
India
Example address format
Mr. I.K. Taneja
Flat 100
Triveni Apartments
Pitampur
NEW DELHI 110034
Addresses written in a non-native language will be
written in English. The address may contain the
state or union territory name. Post office box
deliveries may be to P.O. Box or to Post Bag.
Indian postal codes (PIN codes) consist of a block
of 6 digits. The first two indicate the state, the
third the sorting centre, and the last three a large
town, a group of post offices, or a delivery office.
Postal codes are sometimes found written in the
format NNN[ ]NNN or NNN-NNN.
Indian cities are increasingly renaming themselves
in local-language equivalents and dropping the
English names used up to now.
India has 28 states and 7 union territories, used in
addresses.
All address format information above have been used
with permission from The Melissa Data Guide to
International Address Formats. For more information
on the book you can click on this link:
/ias/international-address-formats-book.htm
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