News
 Doing Business in Emerging Markets – Part 2 Brazil
Bob Hull, Director of Business Development, Melissa Data
In the last issue we talked about correct address
formats for mailing in China, which many believe is
the number one emerging market in the world.
In this issue we’ll cover Brazil. Along with China,
Russia and India, Brazil is considered one of the
“Big Four” emerging markets.
Even though many countries are experiencing tough
economic times right now, Brazil is expected to
weather the current downturn well due to financial
policies that have kept interest rates much higher
than inflation and a friendly, welcoming attitude to
foreign investment.
What this means to your business is that Brazil
remains attractive if what you have to sell is a
good fit for their market.
So, if you’re looking to do business in Brazil, you
need to make sure you’re using a correct address
format so that your letters and parcels get
delivered to the right address and on time. One
little mistake could make all the difference in the
world.
Brazil
Addresses are written in the format:
Form of address
Name
Thoroughfare type[ ]Thoroughfare Name{[, ]}number{[,
]apartment etc. indicators}
{Neighbourhood}
postal code[ ]SETTLEMENT[ - ]STATE CODE
For example:
Sr.
Manuel Paes de Carvalho
Rua São Luis 3, 2º andar
12003-213 BELÉM - PA
Addresses may also be found with the postal code
written on its own at the bottom of the address
block, like this:
Sr.
Manuel Paes de Carvalho
Rua São Luis 3, 2º andar
BELÉM - PA
12003-213
Postal codes may also be found on the last line of
an address by themselves (i.e. under the line
containing the settlement name and state).
Larger cities are divided into neighbourhoods
(barrios) which may be found in addresses.
The planned city of Brasilía has no street names. It
is divided into sectors (setores, SBN), which are in
turn divided into quadras (Q) and then into blocos.
These indicators are used in addresses as, for
example:
Departamento Polícia
SBN 2 - Quadra 23 - Bloco 7 - 1º andar
79800-122 BRASÍLIA - DF
The word for post office box is caixa postal,
abbreviated to CP.
Postal codes (Codificacao de Endereçamento
Postal, CEP, introduced in 1992) consists of 8
digits in the format:
99999[-]999
---Source: All
address format information above has been used with
permission from The Melissa Data Guide to
International Address Formats. For more information
on the book you can click on this link:
http://www.melissadata.com/ias/international-address-formats-book.htm
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