Customer
Profile
 Online
Insurance Venue Cleans Out Bad Address Leads
InsureMe is a free consumer service specializing in
helping consumers find the most competitive
insurance rates or discount program prices
available. The company’s website (Insureme.com)
generates about 40,000 to 50,000 visitors a day.
With that many potential clients going their way,
InsureMe turned to Melissa Data for some data
quality help.
InsureMe is not an insurance company or an agent, so
it does not provide insurance or discount program
quotes directly to the consumer. Insurance quotes
are provided by the competing insurance
professionals. The site represents more than 5,000
insurance agents and offers a choice from more than
300 insurance carriers featuring automobile, life,
health, home and long-term insurance policies.
Visitors to the site can apply for a free insurance
quote by completing InsureMe’s quote box and filling
out personal information. Here is where Melissa Data
steps in. InsureMe uses Melissa Data’s Data Quality
Web Service (DQWS) to catch data entry errors,
verify and standardize names and addresses entered
onto the site. DQWS reduces data entry errors and
automatically completes city/state fields.
James Harvey, a software principal at InsureMe, says
the firm verifies names and addresses in real time.
The company uses several add-on products to DQWS
such as name parsing and DPV™ to validate addresses
to an actual point of delivery.
“Using DQWS is very beneficial to our company,”
Harvey says. “We couldn’t do business without it.
It’s the most affordable [data quality] service and
it serves our purpose.”
InsureMe generally processes about 10,000 addresses
a day. About 3,200 valid addresses get cleaned using
DQWS, Harvey estimates. Most of the other addresses
were either invalid or incomplete. That means using
DQWS has cut down on a chunk of junk leads, and has
saved the company a lot of time and effort in
capturing bad address data.
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