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Steps to Get Your Data Quality Initiatives on a Roll
for 2007
The new year is just around the corner. It’s time to
start planning your data quality initiatives for
2007. By utilizing better data validation methods
upfront, your database will be less costly to
maintain. The end result – a fatter ROI. Here are a
few things you need to know before you get started.
Companies large and small can benefit from customer
data validation and enhancement services – and it’s
affordable too. The cost to have clean data is
scalable to the size of the company and their
database. But the key to a strong data quality
initiative is to make a plan that’s reasonable for
the size and demands of the business. Here are two
easy steps to remember:
1. A good way to get started is to do research on
various data quality services to determine which one
suits your needs. Melissa Data, for instance, offers
a slew of data quality tools that can help clean up
your database on the front end, or at the
point-of-entry. Melissa Data’s Address Object can
help you build lookup and verification capabilities
in custom applications to validate, correct and
standardize addresses to U.S. Postal Service
specifications. Address Object catches customer
data-input errors, reduces fraud and focuses on
quality leads.
Other data quality tools offered by Melissa Data
include the Residential or Business Delivery
Indicator (RBDI), which reduces parcel shipping
costs by identifying address delivery types as
either business or residential. This add-on product
appends a code identifying the delivery type based
on the 11-digit ZIP Code™ of an address during the
address check function in Address Object. Data
Quality Web Service (DQWS) is another offering from
Melissa Data that validates and standardizes contact
information in real-time, at the point-of-entry or
in batch.
2. Another step to keep in mind while planning your
data quality initiatives for next year is to find
data enhancement services that will continuously
maintain your customer database. Melissa Data, for
instance, offers a slew of postal data and data
management enhancement services. NCOALink™ searches
your database for the individuals, families and
businesses that have moved and filed a change of
address with USPS® in the last 48 months or as early
as within 18 months.
To achieve the highest level of data accuracy,
Melissa Data also offers the Online Data Service
Center, which offers hygiene and enhancement
services for online processing 24/7. Those services
include validating street, city and state addresses,
standardizing street components (prefix, suffix and
secondary address), enhancing and adding ZIP + 4
codes, adding postal carrier route codes and
identifying undeliverable addresses.
Get a head-start on your
data quality initiatives for 2007.
Click here for
more details
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