 How
to Append Phone Numbers to Your Database
How do you append phone numbers to your database?
And how do you know where you stand with the federal
Do-Not-Call regulations? Chris Rowe, Melissa Data’s
vice president of data enhancement services, shares
his tricks of the trade.
Rowe states that the data itself and how you use the
data determines your status. Most charities and
political organizations are exempt from Do-Not-Call
(DNC) rules, which means they can receive the
optimal number of phone appends when their lists are
processed. Also, you are exempt if you are reaching
out to your existing customers. If your list
contains prospects or leads, then you are not exempt
from the rules.
Most services bureaus will ask for this information
because they do not want to append phone numbers you
can’t legally use. But ultimately it is your
responsibility to scrub your list against the DNC
file prior to each telemarketing campaign. Many
vendors including Melissa Data will perform a DNC
scrub on your behalf. List owners who request a DNC
scrub must provide a SAN (Subscription Account
Number) which they can obtain through the FTC
website
www.donotcall.gov.
Click here to get a
free quote on
Melissa Data’s Business and
Residential Phone Append
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