News
 Data
Quality Effort Fuels Impressive ROI for Mailing
Supplier
Maintaining a quality relationship with customers is
critical to a company’s profitability and long-term
success. Now, more than ever, data quality is a
component of that connection. Neopost, a global
supplier of mailing systems, stands by this
testament. DQ*Plus – a data quality enterprise
application that cleans data and consolidates
duplicate customer records– is offered by Melissa
Data, in partnership with data quality software
company, Stalworth. Neopost’s use of DQ*Plus has
resulted in an impressive ROI.
“Over 98 percent of Neopost customers received their
software updates on time at the right location,”
says Mia Leondakis, Neopost’s vice president of
customer strategy. Leondakis cites DQ*Plus’
flexibility and cost-effectiveness as reasons why
it’s the best fit for their company. “We were able
to improve the quality of our data from day one. It
is making a huge difference,” Leondakis notes.
Learn how DQ*Plus can work for you, too.
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Melissa Data
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| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
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Save money on postage using leading
mail preparation software and other
direct marketing products. |
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Update & standardize addresses and
find out more about contacts in your
database.
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Find new customers perfect for your
business with our online and
specialty mailing lists.
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Locate the business information you
need such as ZIP Codes, address
verification, maps.
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