 The
Best Strategy to Identify Address Changes Before
Mailing
What is the best data quality service that can be
used to identify address changes before mailing?
Chris Rowe, Melissa Data’s vice president of data
enhancement services, says your best bet is NCOALink TM
because it can save mailers thousands of dollars.
Rowe states that NCOALink can save mailers thousands
of dollars that otherwise would be wasted in paper,
postage, and labor costs.
NCOALink matches your mailing list against a
database of address changes submitted to the USPS.
The file contains about 152 million records and 48
months worth of address changes.
But since over 20 percent of all movers do not file
a change of address with the USPS, especially the
younger generation, proprietary “extended” services
are available to identify many of those movers as
well as those who were identified as “near matches”
through the NCOALink Return Codes. That’s why Rowe
recommends using NCOALink in conjunction with
proprietary services for the best results.
Click here for a free quote on NCOALink
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