 How
to Get Better Results on Your Email Appends
What if you appended email data to your mailing
list, but didn’t get the desired results? What
should you do? How can you get better results?
According to Chris Rowe, Melissa Data’s vice
president of data enhancement services, direct
marketers can yield better results by running a form
of address verification, such as CASSTM or DPVTM
before processing your mailing list or database.
Rowe also notes that if you are currently a direct
mailer, the results of change of address (using
NCOALink TM) can be beneficial as well. The NCOALink
service searches your database for the individuals,
families and businesses that have moved and filed a
change of address with the USPS® in the last 18 or
48 months.
Try our address verification services
or ask a question on NCOALink
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