 Don’t
Lose Your Mail to an Old Rural Route
Worried you might lose your mail to an outdated or
converted rural route? No need to fret, help is
already here. Direct marketers can reach more rural
route customers by using LACSLink TM.
The LACSLink process identifies and updates
addresses that have been converted from primarily
rural route and box number to standard city-style
addresses. These address conversions involved
renumbering and renaming the rural route, highway
route and box numbers as actual city-style
addresses. LACSLink processing does not verify a
name to an address.
How did LACSLink come about? Over 20 years ago, the
9-1-1 emergency response system developed a new
identification for certain rural route addresses to
a city-style street name. With this conversion, they
could tie the new address into their phone database
so local authorities could respond faster and more
efficiently to emergency calls.
The U.S. Postal Service® saw how this could affect
mailers, so it created a Locatable Address
Conversion System – now known only as LACSLink . The
system has proven to be very helpful to mailers,
especially direct marketers. It enables mailers to
update their lists when rural routes have been
converted to city-style street addresses, which in
turn improves deliverability.
“LACSLink is a very useful list hygiene tool that
can help properly convert your current database into
these new up-to-date addresses,” says Chris Rowe,
vice president of data enhancement services at
Melissa Data.
Rowe adds, “Database accuracy is a key element to
any successful mailing campaign. LACSLink is just
another tool to help the overall accuracy of your
mailing on addresses where the 9-1-1 conversion
occurred. This service can help all direct mailers
and response rates for businesses. This goes triple
for the businesses trying to reach this particular
market.”
Mailers can only obtain the new LACSLink address if
they already possess the old address.
Interested in trying it out? LACSLink is free with
NCOALink TM (48 months) and DPVTM
Click here for more information
LACSLink
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