 How
to Clean Up International Data
Cleaning up your customer database of bad and
undeliverable addresses can eliminate excess waste
and postage and lower costs for your business.
Accurate data ensures that your mail is delivered on
time, to the right person. In the Canadian arena,
this thought process rings true as well. Now,
there’s a new cross-platform product that makes
Canadian address validation easier than ever.
If you’ve got some pieces to mail on an
international level, Canadian Address Object helps
validate, correct and standardize Canadian addresses
in your database both in real time and in batch
mode. The addresses are matched against Canada
Post’s (the country’s version of the U.S. Postal
Service) Postal Code Address Data file, which stores
more than 10 million addresses in about 6,990
municipalities.
Melissa Data offers Canadian Address Object as an
add-on to its successful Address Object line, and as
a cross platform service, meaning it’s available for
use on Windows, Linux, Solaris, HPUX and AIX.
Canadian Address Object also catches customer
data-input errors.
Canadian Address Object’s cross platform service is
compliant with Canada Post’s Address Accuracy
Program, which is designed to encourage mailers to
correctly address their mail. The cross platform
version also is Software Evaluation and Recognition
Program (SERP) certified and produces Canada Post’s
Statement of Accuracy (SOA) – all of which are
required for postal discounts.
Why is it important to be SERP certified? Because
the SERP testing program was designed to evaluate
software packages on their ability to validate and
correct mailing lists to Canada Post requirements.
If your software is SERP certified, your package
will be listed and officially recognized by Canada
Post.
Can’t figure out if your Canadian addresses are
correct?
Click here to see how you can get your
Canadian database validated and standardized
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