The Data Advisor
How the Usability of Your Data Could Translate to Billions in Revenue
| Industry Notes
This is mind-blowing. A 10 percent increase
in the usability of enterprise data could
translate to $2 billion (BILLION!) in
additional revenue every year. So says a
recent study by Sybase, Inc. and the
University of Texas. The study details how
improvements in data efficiency can lead to
measurable financial gain. See how much you
can reap in due to better quality data.
Check out the numbers here.
2 Ways to Improve Your Data Quality Efforts on a Tight Budget
Forgoing a data quality management program
to tighten the belt in rough economic times
is probably not the best strategic plan. And
it could even hurt your organization’s
competitive edge when the economy gets
better. David Loshin, one of the most
recognized experts in information
management, shares his tips on how to
improve data quality on a tight budget.
What Percentage of Your Contact Data is Flawed?
Speaking of identifying data quality issues,
we’re offering our own version of a data
quality assessment, called the Data Quality
Challenge. How it works – we’ll provide you
with a free data analysis so you can uncover
data quality issues, at no risk or cost to
your company. Try it out
See what percentage of your contact data is incorrect, outdated or redundant.
Protect Against Fraud, Waste and Excess Costs
Clean your database of inaccurate and
undeliverable addresses with Address Object
– a component of the Data Quality Suite.
This multiplatform API will parse,
standardize and verify U.S. and Canadian
addresses against the USPS database and the
latest Canada Post address data file. For a
What You Need to Know to Create a Data Management “Slam Dunk”
The Rise of Data Quality’s Globalization
The message is clear – securing a
strategic view of your enterprise data
through a unified data management
platform is your organization’s slam
dunk. A new eBook, “The Data Management
Slam Dunk: A Unified Integrated
Platform” from Information Management
and Talend* details why it’s critical
for businesses to find an effective
means of data governance. We’ll
breakdown the eBook’s findings, focusing
first on data quality and profiling. Read
As more companies diversify and grow their
businesses by expanding into global markets
– so has the need for companies to delve
into international data quality. Is your
organization one of them?
| Developers Corner
How to Achieve Total Data Quality at Blazing Fast Speed
Melissa Data's recently launched the Contact
Verification Server (CVS) – a turnkey
on-premise data quality appliance that
incorporates five WebSmart services for
contact data verification and enrichment –
namely address, phone, and email
verification, name parsing, geocoding.
| Real-Life Application
PCI Utilizes Melissa Data’s WebSmart to Streamline Operations
PCI did something amazing. The alumni
engagement firm moved from a process of
manually contacting customers to update and
verify their information, to a real-time
Web-based solution to improve data quality
and operational efficiency. Find out how
they accomplished that task.
Also, if you’d like to share your
experiences with Melissa Data’s address
quality products and services, we’d love to
hear from you! We’ll take care of
everything, and you approve the final copy.
We promise it’s quick and easy. Email us at
firstname.lastname@example.org if you’re
Address Cleansing in SAP: Integration of REST Web Services
With the rapid change of data combined with
a need for accurate information delivered in
a timely and efficient manner, many
companies are looking at ways to integrate
contact data verification into their CRM
systems to prevent bad address, phone and
email data from entering the database at
point of data entry.
During this webinar, Forrest Horner and
Chris Twirbutt of the County of Sacramento &
Melissa Data will show you how they
integrated real-time Web serviced based
address verification into SAP, and specific
design considerations to be aware of.
View the webinar on-demand
| Cool Insights
“As the volume of
data continues to grow, organizations of all
sizes must confront the challenges around
managing, analyzing and mobilizing data in
-- Dr. Raj Nathan, senior vice president and
CMO, Sybase, Inc.
About Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
The Usability of Enterprise Data
Improve Your Data Quality Efforts
Is Your Contact Data is Flawed?
A Data Management Slam Dunk
Global Data Quality
Achieve Total Data Quality
PCI Streamlines Operations
Address Cleansing in SAP
Identify the gender makeup of your contact data.
Download a free trial of Name Object.
Verify, update and correct U.S. and Canadian phone
Download a free trial of
Add precise geo-location information on
95% of U.S. addresses.
Download a free trial of Geocoder
Melissa Data will be exhibiting this
• Enterprise DataWorld Conference
in Chicago Apr 3-7
• Collaborate11 in Orlando Apr 10-14
Data Quality INSIDER
If you’re looking for more “in-the-grass”
all-things-data stories, check out our Data Quality
INSIDER – a sleek, glossy publication featuring
exclusive articles and tips to empower and improve your
data management efforts. The INSIDER also includes
special offers, discounts, and links to free trials.
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