The Data Advisor

Industry Notes
Contact Zone: A Whole New Way of Cleaning Your Data
Introducing Contact Zone – Melissa Data’s new data quality command hub. This customer integration platform features a wizard-based user interface, making it easy for a business user to employ without difficulty.
Read more.

Data Quality in 5 Steps 
Simply put, customer data is complicated – especially when you’re trying to understand information that was entered or processed differently over time. How can an organization make sense of this type of data?
Read more.


Contact Zone: Get a Sneak Peek at a New Way of Data Cleansing
If you’re a database administrator, data steward, business intelligence expert, or direct marketer – you’re in luck. Contact Zone, our new data quality command hub, lets you perform advanced data quality routines – tasks that normally require developers or programmers.

Join us for a sneak peek of Contact Zone on Jan 19 at 2 PM EST. To register for the webinar, click here.

How to Reduce Data Quality Risks
Data quality can fall into both camps. Sometimes companies understand that the quality of their data varies and they have to assess its quality regularly. But in many cases, an organization is completely unaware of data problems. So how can you mitigate the risks?
Read more.

Developers Corner
How to Formulate Logical Clusters for Matching/Blocking Technique
The process of finding duplicates in your data involves a very inefficient process. In order to find all possible duplicates, each incoming record must be compared to every other record in your data. We show you how with our cool Tips & Tricks.
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


January 2012

In this Issue:

A New Way of Data Cleaning
Data Quality in 5 Steps
Reducing Data Quality Risks
How to Form Logical Clusters

Free Trials
Identify and eliminate duplicate records with MatchUp.
Get a free trial.

Append lat/long coordinates for enhanced geo-location marketing.
Get a free trial.


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

Learn about record linkage using fuzzy matching algorithms now available on-demand!


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