The Data Advisor | January 2015 Click here to view online

The Data Advisor January 2015
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Data Points: Watch data quality news and tips

Watch the January 2015 Data Points!

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Express Entry Webinar: Cloud-based Global Address Capture Tool is Ideal for Ecommerce Apps

Express Entry Webinar - Jan 21 at 2pm ESTJoin data quality analyst Ed Dombrowski for a webinar on Melissa Data’s versatile Express Entry® auto-completion Web service. Speed up order entries and boost e-commerce performance by using a type-ahead search functionality that reduces keystrokes by 50 percent and offers real-time global address completion. Also, learn about Express Entry’s plugins for Shopware®, Magento, and Salesforce®. Jan. 21 at 2 p.m. EST.

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SSIS Webinar: Tackle Metadata with Melissa Data’s New Component for Profiling

SSIS Expert Series Webinar - Jan 28 at 2pm ESTData quality analyst Joseph Vertido will help you understand your metadata like never before. For metadata users such as database analysts, Melissa Data developed a specialized component for more comprehensive profiling in SSIS. The discussion includes the type of data quality routines you need to implement and how cleaner data results in more accurate and usable data for better Business Intelligence. Discover over 100 types of metadata for basic and advanced information to help expose data quality problems that might not be detected by using only stock Microsoft SSIS profiler. Jan. 28 at 2 p.m. EST.

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Industry News

Dirty Data Poses Threat to Information Governance

Dirty Data Poses Threat to Information Governance, by Forrester Research
Data quality linked to data strategy is on the rise, according to Michele Goetz, principal analyst with Forrester Research. In her blog, she writes about the risk of having dirty data. She points out that data quality is the most important topic for information governance that’s found in Forrester’s recent Business Technographics research for data and analytics. Goetz asks the question: Does a new “playbook” need to be written for data quality? Forrester will know more as the research firm completes its global data quality survey.

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Beware of Obstacles to Data-Driven Projects

Beware of Obstacles to Data-Driven ProjectsMarketers’ data-driven efforts can be plagued with obstacles. Poor data quality tops the list. In Ascend2’s “Data-Driven Marketing Research Summary Report,” 54 percent of professionals surveyed noted lack of data quality or completeness as their biggest challenge. And, 84 percent of respondents say data quality and completeness is very important for segmentation and targeting. The report is detailed in Direct Marketing News.

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Product Spotlight

Hot for 2015: SmartMover Cloud-Based Service Updates U.S. and Canadian Addresses

SmartMover Cloud-Based Service Updates U.S. and Canadian AddressesMelissa Data’s SmartMover® is among trend-setting products for 2015 featured in a report by Database Trends and Applications. SmartMover is a real-time cloud-based service that allows you to update the addresses of U.S. and Canadian customers that have recently moved—before you mail. This helps reduce wasted printing and postage associated with undeliverable-as-addressed mail. It also qualifies mailings for postal discounts.

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Global Cloud Services Provide Top-Notch Verification from Addresses to Email Mailboxes

Global Cloud Servies to Provide Top-Notch Verification from Addresses to Email MailboxesMelissa Data’s global cloud services help clean CRM data, reduce fraud, increase Web form completion and conversion rates, and boost marketing campaigns. Verify address data for over 240 countries, including international geocoding for over 40 countries to pinpoint addresses for better business decisions. Validate and correct email addresses in your database. And, get real-time email mailbox verification to eliminate up to 95 percent of bad emails. The global services also parse names, append gender codes, and verify phone numbers in over 249 countries and regions of the world.

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About Melissa Data

Melissa Data is a world leader in contact data verification and management solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 10,000 companies worldwide rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

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