The Data Advisor
Your Data’s Effectiveness Could Deliver Millions in Annual Revenue
| Industry Notes
This is astounding. Incremental improvements in data effectiveness deliver annual gains of up to $255 million from products and services,
according to a recent study by Sybase, Inc. and the University of Texas. The study examines how better data can significantly influence a
company’s health and profitability.
The 10 Critical Myths and Realities of Master Data Management
Master data management (MDM), as defined by Gartner, ensures the uniformity, accuracy, stewardship and semantic consistency of an
enterprise’s shared master data assets. But somehow, MDM’s purpose became skewed, misunderstood. To clarify some of the confusing
and conflicting points of views on MDM, Gartner breaks down the myths surrounding MDM – alongside an explanation of the realities.
Call it MDM, de-mystified.
Data Quality Management Pitfalls: 3 Common Mistakes to Avoid
So, you’ve invested time and money to develop a robust data quality management program. You’ve bought the necessary tools, but there
is still something missing. Implementing a data quality management program is not a fix-it and forget-it process. David Loshin, one of
the most recognized experts in information management, shares three specific pitfalls that can turn a data quality management project
into a nightmare.
Improve Productivity, Reduce Costs, and Achieve Clean, Usable Data
WebSmart ensures all your contact data, including addresses, phone numbers, emails and names are valid. This collection of services
are easy to integrate into your business process, application, or website. No installation or maintenance needed.
For a free trial,
Melissa Data Announces New Updated Country Datasets
| Going Global
Melissa Data offers global address verification solutions, as a Web service or as a batch processing service.
We’ve included a list of more than 20 newly updated country datasets.
| Developers Corner
How Will CASS Cycle N Affect Your Company?
It’s always good to be on time, but even better to be ahead of schedule. Melissa Data announced completion
of CASSTM Cycle N certification. How will this affect you? We break it down.
| Data Byte
Did You Know?
Many companies overlook the fact that underestimating the significance of their data quality can cost them up
to $8.2 million annually (Gartner 2009), with rare, but real, instances of businesses losing as much as $100 million a year.
| Real-Life Application
SMARTech Integrates Data Quality Platform to Consolidate Data Sets
SMARTech had a huge task ahead of them – to consolidate records across different data sources to help its clients develop
targeted, accurate mass communications strategies. A complex task indeed, but SMARTech enlisted the help of one intelligent solution. Read more
Also, if you’d like to share your experiences with Melissa Data’s address quality products and solutions,
we’d love to hear from you! Email us at
firstname.lastname@example.org if you’re
Record Linkage (Fuzzy Match) Webinar – 3/2/11, 10:00 am – 11:00 am PST
Improve and maintain the strength of your relationships with customers, prospects, and business partners.
Learn how to use SQL Server Integrations Services (SSIS) stock components and/or Melissa Data’s (SSIS)
Fuzzy Matching components to identify duplicate records and gain an aggregate understanding of your contacts
by consolidating or linking data from all sources in your organization.
Please join Melissa Data’s BI architect Ira Whiteside, as he implements several code samples to identify similar
records between two difference sources or grouping records from a single source, based on existing column string
of values. He’ll also define an approach and review actual implementations of various SQL tools.
To register for the free webinar, click here.
| Cool Insights
“Whatever your business problem is, high-quality data will have a ripple effect. If it’s relevant,
timely and useful, it will be – to use a term – business-enabling. And if it’s not, there could be trouble.”
-- Jill Dyche, partner and co-founder, Baseline Consulting
About Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
Your Data’s Effectiveness
10 MDM Myths and Realities
3 Data Quality Mistakes to Avoid
Global Data Quality
About CASS Cycle N
Did You Know?
SMARTech Consolidates Datasets