The Data Advisor

Industry Notes
Gartner’s MDM Predictions for 2012 and Beyond
Are your master data management (MDM) initiatives on the right track? Gartner released its top MDM predictions for 2012 and beyond. Get the inside scoop on what you should invest in, how much you should spend, and why MDM is critical to your business processes.
Read more.

Updating Your Contacts with Fresh Data 
Is your database littered with inaccurate, outdated data? Here’s your chance to turn things around. Join our latest webcast to learn all about change-of-address processing – how to update your contacts with current addresses and reduce undeliverable mail. Event airs Feb. 29th at 2 PM EST. This webcast is part of a monthly series aimed at helping you understand how to cleanse, standardize, update and match contact data using Microsoft SQL Server Integration Services (SSIS).
Register here.


Easily Build and Manage Data Transformations to Cleanse, Update and Enrich Contact Information
Melissa Data has launched Contact Zone – our new data quality command hub. This customer integration platform features a wizard-based user interface, making it easy for a business user to employ without difficulty. Contact Zone lets you perform advanced data quality routines – tasks that normally require developers or programmers.

For more info, click here.

2 Steps to Good, Clean Data
Data cleansing is very much like doing the laundry. And just like your clothes, if you use data, it will get dirty – so data cleansing is a never-ending cycle. Elliot King outlines a few steps to take to wash out "garbage" data.
Read more.

Developers Corner
Melissa Data Unveils Enhanced MatchUp Component for SSIS
Got duplicate records? We’ll help you spot them faster and easier with our enhanced MatchUp Component for SQL Server Integration Services (SSIS). We’ve made several improvements and optimizations under the hood for better results.
Read more.

Cool Insight
"The real barriers to MDM adoption remain ones of change management, governance process, organizational change and measurement of business value. The creation of effective governance organizations, policies and processes that focus on the master data life cycle is key to success with MDM."

-- Andrew White, research vice president at Gartner, Inc.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


February 2012

In this Issue:

MDM Predictions for 2012
Update Contacts w/ Fresh Data
2 Steps to Good Data
Enhanced MatchUp for SSIS

Free Trials
Verify any phone number instantly.
Get a free trial.

Append lat/long coordinates for enhanced geo-location marketing.
Get a free trial.


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

Expert Series Webcast: Address Cleansing in SSIS, now available on-demand!


Did someone forward this edition to you? Subscribe here -- it's free!
This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Article Library.

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA

If you do not wish to receive future newsletters [UnSub]
Copyright 2012© Melissa DATA Corp.

Please do not reply to this newsletter