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The Data Advisor, February 2013

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 Best Practices
Why Global Address Verification is More Critical Now than Ever

Global Address Verification from Melissa Data The global ecommerce world is booming. Sales from global ecommerce is expected to surpass $1.25 trillion this year, and growth in online retail sales in markets such as Western Europe, Asia Pacific, and Latin America is expected to outpace U.S. growth. And that’s huge. What does it all mean? Here's a quick case for why global address verification is more critical now than ever before.

Read more.

 Webinars
Contact Zone, Data Quality software from Melissa Data How to Perform International Address Validation and Custom Expressions

In our next webcast series, learn how to correct and standardize international addresses using our powerful, yet simple to use data quality software - Contact Zone. We’ll discuss some of the tricky issues involved in global address validation and how they can be resolved, from different formatting and standardization rules, to issues with character sets.
Event airs Feb. 20 at 2 PM EST.

Register now for the webcast!

Getting Started with SQL Server's New Data Quality Services

With the release of Data Quality Services (DQS), Microsoft innovates its solutions for Data Quality and Data Cleansing from a Knowledge Driven Standpoint. In this presentation, we will discuss the key concepts behind Knowledge Driven Data Quality, implement a Data Quality Project, and show how to build and improve your Knowledge Base through Domain Management and Knowledge Discovery.

But what sets DQS apart is its ability to access Third Party Reference Data Sets through the Azure Marketplace. Access to shared knowledge empowers the business user to efficiently cleanse complicated and domain specific information, such as addresses. We will also show examples of how to access RDS Providers and integrate them from the DQS Client.
Event airs Feb. 28 at 3 PM EST.

Register now for the webcast!

 Developer's Corner
Experience Data Quality "Uplift"
Experience Data Quality 'Uplift'
What if you had certain components of a customer contact point, such as a name and an address - but were missing the contact's phone number? Or, what if the situation was reversed - you had a phone number, but needed the customer name and address? What would you do?

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 The Data Quality Authority Blog
David Loshin Customer Centricity and Birds of a Feather
By David Loshin

Location is meaningful when it comes to analyzing customer behavior. The old adage "birds of a feather flock together" can be adapted to customer centricity. Simply put, individuals tend to congregate in areas populated by others with similar characteristics and interests. People interested in boating and fishing are more likely to live near the water than the mountains.

Read more.

 Products & Services Spotlight
Verify, Correct and Standardize Contact Data for More than 240 Countries

Going global is no easy task. But fear not. We've got a way for you to deliver accurate, current, and consistent contact data for more than 240 countries and territories.

Read more.

 Ask Our Experts
Q: Does Melissa Data's Web Services have maintenance downtimes? Admound Chou, Product Development Manager, Data Quality Solutions

A: No. Melissa Data understands the importance of having a reliable and constantly available service, and we strive for 100 percent uptime. In fact, in 2011, Melissa Data was recognized by website monitoring firm, Alertra, for achieving 100% uptime.

We maintain multiple server farms across the U.S. and in Europe. We use a load balancer to distribute the millions of requests we receive from our clients every day. The nature of our business requires us to consistently update the data on our servers. In order to do so without causing interruptions, we perform a rolling update process. First, we will take a server cluster off of our load balancer and drain it so that it stops receiving requests. Then, we will apply an update and test it. After that is done, we will put it back on the load balancer and allow it to start taking requests again. We repeat this process with each server farm until all of them are done.

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.

www.MelissaData.com  |  1-800-MELISSA (635.4772)  |  editor@melissadata.com

  In This Issue
Global Address Verification is Critical
International Address Validation
New Data Quality Services
Experience Data Quality "Uplift"
Customer Centricity
Verify/Correct Over 240 Countries

  Company Bytes
Melissa Data Launches MVP Program for Oracle Aces
 
 Toolkit Downloads
Assign highly accurate lat/long coordinates to addresses to better understand your customer contact data.
Download a free trial!

Verify, cleanse, standardize postal addresses for more than 240 countries.
Activate your free trial!

 Data Quality Catalog
          Data Quality Catalog
             Download Now.



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