The Data Advisor | February 2014 Click here to view online


The Data Advisor February 2014
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Melissa Data News

Free Data Quality Tool Enables 100% Accuracy in Address Auto-Completion

Free Data Quality Tool Enables 100% Accuracy
Never enter a bad address again! Our new FREE data quality tool, Express Entry, validates addresses as they’re entered – enabling 100% accuracy! Data entry is not only correct, but also up to 50% faster. Find out more about Express Entry’s amazing capabilities.

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Deutsche Post Direkt Partners with Melissa Data

Melissa Data Partners with Deutsche Post Direkt
Melissa Data continues its global expansion efforts, partnering with Deutsche Post Direkt GmbH, a subsidiary of Deutsche Post, to provide international data quality solutions to direct advertisers. As an additional service, Melissa Data will provide complimentary data analysis and data quality reports for customers of Deutsche Post Direkt. Find out more about this unique partnership.

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Best Practices

4 Steps to Improve Your CRM Data

4 Steps to Improve Your CRM Data
Your CRM data is probably one of your company’s most valuable assets. But, how good is your data? Chances are, you’ve got a case of the bad data blues. Do you know how much inaccurate data costs you? Here are 4 steps to improve the quality of your CRM data.

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Webinars & Product Demos

Listware for Excel: Live Product Demo

Listware for Excel: Live Product DemoJoin us for a live demonstration of Listware for Excel’s capabilities. Listware is Melissa Data’s free Excel add-in that enables real-time contact data cleansing in a simple Excel interface. This demo will be interactive and attendees can ask questions. Learn how to clean name, address, phone and email info; update addresses; fill in missing data, and more! Event airs Feb 12 at 2pm EST.

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Express Entry: Live Product Demo

Express Entry: Live Product DemoLearn how to validate addresses as they’re entered! Join us for a live demo of Express Entry – a cloud-based service that utilizes a type-ahead search functionality to complete addresses and reduce keystrokes by 50%. Live demo airs Feb 19 at 2pm EST.

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SSIS Expert Series Part 1: How to Use Survivorship to Consolidate Data

SSIS Exper Series Part 1: Survivorship and Consolidating DataSo, you’ve discovered that you have duplicate data. What do you do now? How do you decide which values to pick for each column? How can you combine your data without losing any important information? This is precisely where techniques for “survivorship” come into play. Survivorship is a key component to efficiently and correctly consolidating information. In the first part of our SSIS Expert Series, our data quality analyst Joseph Vertido will discuss what survivorship is, and how it allows you to merge data the right way. Webinar airs Feb 26 at 2 pm EST.

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Products & Services Spotlight

Increase Productivity by Reducing Keystrokes with Express Entry

Reduce Keystrokes with Express Entry
Eliminate the possibility of incorrect data – right before it even enters your database system. Express Entry, our new address auto-completion tool, allows you to validate addresses as they’re entered, improving the online experience. Find out more about how to use Express Entry.

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The Data Quality Authority Blog

Assembling a Data Quality Management Framework

By David Loshin

Assembling a Data Quality Management Framework by David Loshin
You’ve probably asked yourself these questions many times. How can you develop a business justification for a data quality program – and more importantly, how do you get started? BI analyst David Loshin shares his thoughts in his latest blog post.

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Ask Our Experts

Patrick Bayne, Data Quality Tools Software EngineerQ: Do you want to use Melissa Data’s Data Quality services but cannot find the time to integrate it into your system?

A: We have a solution for you! As a sales engineer, oftentimes
I find myself on a call with a customer that is struggling to find time to integrate our data quality tools into their applications. Sometimes this is due to too many projects and not enough resources. Other times it is because management does not deem the project to be a high enough priority. Whatever the case may be, we here at Melissa Data have a simple and quick solution to integrate data quality into your process.

Our ETL (Extract – Transform – Load) tool Contact Zone, will quickly allow you to introduce data quality into your business. Now, just because this product is quick to integrate, does not mean it is not powerful.

Contact Zone is based on the open source and cross-platform Pentaho Data Integration solution. With Contact Zone, we pre-package our tools and components together in PDI to give our users a simple and hassle-free way to use our proven APIs and Web services. In just a couple of steps you can introduce data quality into your business.

Now, if you are already using Pentaho Data Integration or would prefer to use data integration directly, our components are available via the Pentaho Marketplace. With a couple of clicks, you can install our components and be on your way to establishing your data quality initiative.

Within minutes you can introduce accurate, reliable, and updated data into your business saving time, resources, and money. With such a quick, easy, and powerful solution – there is really no excuse not to introduce Melissa Data’s data quality services into your business.
Toolkit Downloads

Prevent bad data from entering your system with Express Entry.
Download a free trial! >>

Verify and update your customer data directly in Microsoft Excel.
Get the free version now! >>
About Melissa Data

Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.

www.MelissaData.com  |  1-800-MELISSA (635.4772)  |  editor@melissadata.com

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