The Data Advisor

Industry Notes
Is the Data Quality Force with You?
Do you have what it takes to be a Jedi Master of Data Quality? If you’re currently working on a data or information quality project or initiative – you can qualify. The folks at have posted information searching for The One. Read more.

Are You On a Data Quality Diet?
Are you stuck in a data quality rut? Or, have you reached a plateau when it comes to your organization’s data quality progress? David Loshin, one of the most recognized experts in information management, shares cool insight into the life cycle of a data quality program. His theory – it’s like being on a diet.   Read More

The Top 9 Data Warehousing Trends of the Future
It’s the most sophisticated form of data management in the IT house, and it’s about to get even bigger. In fact, data warehousing is now labeled “mission-critical” by Gartner analysts. The data warehouse is expected to remain the key component of the IT infrastructure, “one of the largest—if not the largest—information repository in the enterprise.” Here are the top 9 data warehousing trends of the future.  Read more.


Identify Duplicate Records – From the Obvious, to Not-So-Obvious
MatchUp Object utilizes advanced fuzzy matching to give you the power to prioritize, sort, consolidate, and append customer and prospect records to gain a single, accurate view of each customer. Fast processing – about 10 to 50 million records an hour. Get a free trial now! Click here.

| Special Offer
Melissa Data Customers to Get Chance to Win Free UI Controls
Picture this. How does getting award-winning ASP.NET MVC User Interface (UI) controls for free sound? Melissa Data partnered with Syncfusion to make this happen. Here’s more information on this exclusive offer. Read More

| Going Global
Melissa Data Announces New Updated Country Databases
Melissa Data offers global address verification solutions – as a batch processing service and a Web service. We’ve included a list of more than 40 updated country databases to ensure that your international data is accurate and error-free.   Read More

| Developers Corner
The Most Comprehensive Data on Over 140 Million U.S. Properties
Ever wondered what it’d be like if you had the power to access information on over 140 million U.S. properties? Find out how to get the most comprehensive data such as property value, square footage, the owner’s name and address, and transaction and price information.   Read More

| Data Byte
Did You Know?
Few come close to accurately estimating how much data really exists today. But according to a recent Wikibon Infographic study, the amount of data present today is approximately 1.2 zettabytes—or 1.3 trillion gigabytes— and the equivalent of 75 billion fully-loaded 16 GB iPads, which when stacked flat on top of one another, measures about 336 miles long. Now that’s a lot of data!

| Events
Melissa Data Offering Exclusive Deals for Upcoming Conferences
Melissa Data’s offering special full-access passes to upcoming conferences in the next few months. Save as much as $100 to events like Enterprise Data World 2011 in Chicago. Don’t miss out on this exclusive offer.   Read more

| Real-Life Application
Clairvoyix Delivers Accurate Data to Clients with Verification Tool
Without reliable data, an organization can’t maximize its true potential. That’s why having clean, accurate and updated customer data is a top priority for Clairvoyix – a Las Vegas-based consumer data management and direct marketing firm. Find out how the firm saved more than $100,000 in consumer data hygiene practices.   Read more

And as always, if you’d like to share your experiences with Melissa Data’s products and solutions, we’d love to hear from you! Email us at if you’re interested.

| Webinars
Listen in on our latest webinar! Melissa Data’s BI architect Ira Whiteside, details how to use SQL Server Integrations Services (SSIS) stock components and Melissa Data’s (SSIS) Fuzzy Matching components to identify duplicate records and gain an aggregate understanding of your contacts. Ira will demonstrate how he implements several code examples to identify similar records between two different sources, or grouping records from a single source. He’ll also define an approach and review actual implementations of various SQL tools. Don’t miss this unique opportunity! Available on-demand.

| Cool Insights
“Today, most organizations juggle multiple sets of business and data applications across corporate, regional and local systems. At the same time, customers are demanding faster and more complex responses from organizations, leading to an inconsistency that hinders the organization's ability to measure and move within the market. With MDM, CIOs can create a unified view of existing data, leading to greater enterprise agility, simplified integration and, ultimately, improved profitability.”

-- John Radcliffe, research vice president at Gartner, Inc.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |



March 2011

In this Issue:

Is the Data Quality Force with You?
Are You On a Data Quality Diet?
9 Data Warehousing Trends
Win Free UI Controls
New Updated Country Databases
U.S. Property Data
Upcoming Conferences
Clairvoyix Delivers Accurate Data

Free Trials
Verify U.S. and Canadian phone numbers.
Get a free trial of Phone Object.

Protect against fraud, waste by cleaning your database of inaccurate addresses.
Download a free trial of Address Object.

Identify an Internet user’s geographical location.
Get a free trial of IP Locator Object.
Data Quality INSIDER
If you’re looking to read more technical application stories and tips on how to better optimize Melissa Data’s products and solutions – check out The Data Quality INSIDER. The publication features an exclusive Tips & Tricks section, written by our programmers, and a Newsbytes area that offers details on soon-to-be launched Melissa Data products. The INSIDER also includes special offers, discounts and links to free trials.
Click here for more information.
Blog Highlights

Building a Business Case for Data Quality


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