The Data Advisor

Industry Notes
Contact Zone Streamlines the Data Quality Process in One Workflow
Melissa Data’s new Contact Zone takes you to a dimension where data quality and data integration are simplified. Contact Zone is a powerful desktop solution with robust ETL capabilities that cleanse, consolidate and enrich contact data. Gain a competitive advantage with timely, relevant and trustworthy data the whole enterprise can use. Find out why Contact Zone offers a new dimension in data quality.
Read more.

3 Steps to Better Data for Personalized
Direct Mail
When you send out your next personalized direct mail campaign, how can you be sure it is delivered to the right person, and doesn’t end up in the hands of an unresponsive audience? Duplicate names, outdated addresses and invalid address information are all examples of bad data. How can you find out what’s really in your data files?
Read more.


Contact Zone – A Powerful, New Data Quality Command Hub
Contact Zone features powerful real-time and batch capabilities – allowing you to easily perform address/phone/email/name verification, change-of-address processing to improve deliverability, and rooftop geocoding for targeted marketing – all in ONE workflow. Find out why Contact Zone offers a new dimension in data quality.

For more info, click here.

The Relative Distinction of Address Validation, Precision, and Accuracy
Some might confuse a valid address, with a precise representation of an address, to an accurate address. What exactly are the differences between them all? Industry analyst David Loshin explains.
Read more.

Developers Corner
How to Get Rooftop Geopoints for 95% of
U.S. Addresses

Find out how you can obtain the most precise latitude/longitude coordinates on 95% of all U.S. addresses. So instead of ZIP+4 centroid level coding, you can now point exactly onto the address parcel, allowing for more accurate geocoding applications.
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


March 2012

In this Issue:

Contact Zone Streamlines
3 Steps to Better Data
The Relative Distinction
Rooftop Geopoints

Free Trials
Easily verify, standardize, update, and enrich your data in one workflow with Contact Zone.
Get a free trial.

Append lat/long coordinates for enhanced geo-location marketing.
Get a free trial.


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

Expert Series Webcast: Address Cleansing in SSIS, now available on-demand!


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