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The Data Advisor, March 2013

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 Best Practices
Data Quality 101: The Ultimate Guide for Data Stewards

Data Quality 101 eBook by Elliot King It's no surprise that organizations still struggle with some level of bad data. Many haven't yet initiated a data quality or data stewardship plan. Some may not even know where to start; who's responsible for it; or how to sustain a data quality program over the long haul. In our new e-book, Data Quality 101: The Ultimate Guide for Data Stewards, written by leading industry analyst Elliot King, answers these questions and offers insight into the complex role of a data steward. Download our free e-book now!

Download the e-book now!

Shipping Simplified: Best Practices to Reduce Returns, Logistics Costs and Customer Dissatisfaction

Call it shipping - simplified and demystified. Today's omnichannel customers are more demanding than ever. They want to shop when and where they want, and they want their products delivered as soon as possible. As a result, the world of omnichannel retail operations, from customer acquisition to delivering the final product, is getting more and more complicated - and expensive. Learn the key distribution, shipping and systems issues to be aware of; how to capture and maintain accurate quality contact data; how to reduce undeliverable packages, customer care calls with simple address verification; and much more!
Event airs March 13 at 2 pm EST.

Register now for this webinar.

Getting Started with SQL Server's New Data Quality Services

In this webcast (now available on-demand), we discuss the key concepts behind Knowledge Driven Data Quality, implement a Data Quality Project, and show how to build and improve your Knowledge Base through Domain Management and Knowledge Discovery. We'll also show examples of how to access RDS Providers and integrate them from the Data Quality Services Client. A must-see!

View this webcast now on-demand.

 Developer's Corner
Melissa Data Featured in SQL Server Pro Magazine
SQL Server Pro Magazine
Check this out! Our Data Quality Components for SQL Server Integration Services (SSIS) recently got featured in SQL Server Pro Magazine. Find out what makes this solution unique - from its advanced matching and deduping components, to its global address verification capabilities, and much more!

Read the article now!

 The Data Quality Authority Blog
David Loshin Centricity and Connections: Clearing the Air
By David Loshin

Customer centricity: Sometimes linking customer records into groups can be pretty straightforward, especially when they're exact matches. But when the data values are not exact, it introduces some level of doubt in the decision process for including a record into a group. BI expert David Loshin gives us the run-down.

Read more.

 Products & Services Spotlight
Introducing a Quick, Easy, Game-Changing Approach to Data Cleansing Personator Lookup

Melissa Data recently incorporated the game-changing power of its Personator Web service into its collection of Lookups - a free search enigine that allows users to validate and enrich their contact information. Melissa Data's Lookups have over 500,000 registered users, with over 70,000 unique visitors a day. Find out how easy it is to use the new (and free) Personator Lookup - a next generation verification tool.

Read more.

 Ask Our Experts
Q: What happens if I have an international address? How can I be sure that it's formatted to that country's postal standards, and what if it's in a different language? Joseph Vertido, MD-MVP Channel Manager, Data Quality Analyst

A: We get this question a lot. Our Global Data Quality Suite can verify, cleanse, correct and standardize contact data for more than 240 countries and territories. The suite includes tools to verify, cleanse, parse, and match multi-national information across countries, languages, and character sets - as well as format international addresses to the postal standards of each respective country. The suite also geocodes street addresses by adding precise latitude and longitude coordinates.

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
Data Quality 101 eBook
Shipping Simplified Webinar
New Data Quality Services
SQL Server Pro Feature
Centricity and Connections
Game-Changing Data Cleansing

  Company Bytes
Melissa Data Launches MVP Program for Oracle Aces
 Toolkit Downloads
Access detailed property info on over 140 million U.S. properties using our cloud-hosted solution.
Activate a free trial!

Get custom data cleansing transformation components for Microsoft SQL Integration Services.
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 Data Quality Catalog
Melissa Data's New Data Quality Catalog Has Arrived!

          Data Quality Catalog
Check out all our new data quality and data integration products and solutions in our brand new catalog!

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