The Data Advisor

Industry Notes
Three Steps to Successful Data Integration
Do you know if your data integration (DI) methodology or practice is on the right track? Are you incorporating all the right processes? Here’s a great article outlining an easy three-step approach to building and re-energizing your DI projects.
Read more.

Top Trends in Business Intelligence for 2012 
This year is all about big data getting even bigger. Tableau Software came out with their top 10 business intelligence (BI) trends to look out for. We highlighted what we felt were the most critical – those that we feel would impact our readers more.
Read more.


Contact Zone – A Powerful, New Data Quality Command Hub
Contact Zone features powerful real-time and batch capabilities – allowing you to easily perform address/phone/email/name verification, change-of-address processing to improve deliverability, and rooftop geocoding for targeted marketing – all in ONE workflow. Find out why Contact Zone offers a new dimension in data quality.

For more info, click here.

Sometimes Data Quality is the Law
We have all read the statistics about the real costs that poor data quality represents. And intuitively, we know that bad data is – well, bad. But, in many cases, bad data is more than just bad for business. Increasingly, good data is required by law. Industry analyst Elliot King explains why.
Read more.

Developers Corner
Verify Addresses of More than 240 Countries
It’s coming! Melissa Data’s going global with its upcoming release of the International Web Service, that will enable companies of all sizes to verify international orders for shipping and mailing, clean records captured in any language or character set, reduce fraud, eliminate waste, and enhance operations. Find out how to scrub addresses for more than 240 countries worldwide!
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


April 2012

In this Issue:

3 Steps to Data Integration
Top Trends in Business Intelligence
Sometimes Data Quality is the Law
Verify Global Addresses

Free Trials
Easily verify, standardize, update, and enrich your data in one workflow with Contact Zone.
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Append lat/long coordinates for enhanced geo-location marketing.
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Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

Check out our latest webinar on Contact Zone, our new data quality command hub, lets you perform advanced data quality routines – tasks that normally require skilled developers or programmers.

Contact Zone Overview Video

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