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The Data Advisor, April 2013

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 Best Practices
The 7 C's of Data Quality

The 7 C's of Data Quality whitepaper Do you know how accurate your company's data is? How much bad data is costing your organization? How you can get a single, complete view of your customers? Data quality today is a bottom-line issue that businesses must address to stay competitive. To help business managers and executives, marketing professionals, and other non-tech personnel understand what data quality is, and why it's important - we outlined 7 data quality principles in a convenient and easy-to-follow format.

Download the free whitepaper now!

Don't Get Duped by Duplicate Records!

Got fuzzy duplicates? Nicknames? Unstandardized addresses? Different date formats? Even varying company names? Up to 10% of the average database consists of duplicate records. Find out how to detect, eliminate and consolidate duplicates in just a few easy steps using Contact Zone, Melissa Data's powerful data quality software.

Listen in on our latest webinar on-demand!

Why Data Quality Matters - a DBA and IT Perspective

Discover how to avoid the crap in and crap out scenario in your SQL Server database. In this on-demand webcast (sponsored by SQL Server Pro Magazine), learn why data quality matters and get great tips on how to keep your data clean using Microsoft's Data Quality Services (DQS).

View this webcast now on-demand.

 Developer's Corner
How to Verify and Validate Global Phone Numbers
Global Phone Verification
What if you had an international phone number, but couldn't determine what country it's from, or if it was an accurate number. What would you do? Fortunately, we've got a solution - Melissa Data's new Global Phone Verification service.

Read the article now!

 The Data Quality Authority Blog
Elliot King The People You Should Care About Most
By Elliot King

Poor data quality is not a theoretical issue. It can hurt you in the place that may hurt the most - your relationship with your customers.

Read more.

 Products & Services Spotlight
The Power of Auto-Completion:
Address Object's Cool New Feature

Address Object
What if there was a tool that automatically completed an entire address - even if you only entered a partial address on a Web form? Find out how to save time and keystrokes, fast and easy with a hot new feature in our address verification solution, Address Object.

Read more.

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
The 7 C's of Data Quality
Don't Get Duped by Duplicates
Why Data Quality Matters
Verify Global Phone Numbers
People You Should Care About Most
Address Object's New Feature

  Company Bytes
Melissa Data Launches the Global Data Quality Suite
 Toolkit Downloads
Perform cutting-edge Data Quality Uplift with Personator!
Activate a free trial!

Assign lat/long coordinates for U.S. and global addresses.
Activate your free trial!

 Data Quality Catalog
Melissa Data's New Data Quality Catalog Has Arrived!

          Data Quality Catalog
Check out all our new data quality and data integration products and solutions in our brand new catalog!

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