The Data Advisor
3 Trends That Will Shape the MDM Market
Gartner Inc. recently unveiled the three key trends that will impact the MDM market significantly over the next few years. Are your MDM strategies up to date?
What Do Business Cards and Condensed Milk Have in Common?
Business cards and sweetened condensed milk have something in common – an expiration date. Believe it or not, business cards can get stale within a year. Yikes.
Update Area Codes and Reduce Data Entry Errors
This unique telephone area code and prefix database provides the most up-
to-date phone number information for U.S. and Canada.
Use it with your custom applications to maintain and update your telemarketing database, link phone numbers to geographic data,
and set up a dealer locator system for your customers.
For ordering information,
Uncomfortable Questions to Ask a Data Quality Vendor – Answered
Have you ever had that moment in which you were afraid to ask your (or potential) data quality vendor an uncomfortable question? We offer some helpful insight.
SmartMover: Now Faster, Easier-to-Use
Melissa Data’s SmartMover – a real-time change-of-address processing Web service – is now simpler and faster to use.
CXT Software Improves Dispatch Efficiency with Geocoding Tool
For CXT Software, time is critical. The company provides resource and logistical management software solutions for the
on-demand, distribution and schedule route delivery industry. CXT Software needed a flexible, customizable solution that
would enable them to zero in on the exact location of their client’s delivery destinations. But before it could even pinpoint
an address, the company also had to verify if the address was correct.
"The MDM system maintaining the master customer profile data will be a key integration point, so in the future a
company’s MDM system for customer data will have to be ‘social networking aware’."
-- John Radcliff, research vice president at Gartner Inc.
About Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
3 Trends in MDM
Business Card Data Decay
Uncomfortable Questions to Ask
A Faster SmartMover
CXT Software Improves Efficiency
Identify geographic location of an IP address with IP Locator Object.
Get a free trial.
Verify U.S./Canadian phone numbers with Phone Object.
Download a free trial.
Parse full names and determine gender makeup with Name Object.
Get a free trial.
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Why Data Quality Matters
Learn about record linkage
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