The Data Advisor

Industry Notes
3 Trends That Will Shape the MDM Market
Gartner Inc. recently unveiled the three key trends that will impact the MDM market significantly over the next few years. Are your MDM strategies up to date?   Read more.

What Do Business Cards and Condensed Milk Have in Common? 
Business cards and sweetened condensed milk have something in common – an expiration date. Believe it or not, business cards can get stale within a year. Yikes.   Read More.


Update Area Codes and Reduce Data Entry Errors
This unique telephone area code and prefix database provides the most up-
to-date phone number information for U.S. and Canada. Use it with your custom applications to maintain and update your telemarketing database, link phone numbers to geographic data, and set up a dealer locator system for your customers.

For ordering information, click here.

Uncomfortable Questions to Ask a Data Quality Vendor – Answered
Have you ever had that moment in which you were afraid to ask your (or potential) data quality vendor an uncomfortable question? We offer some helpful insight.   Read more.

Developers Corner
SmartMover: Now Faster, Easier-to-Use
Melissa Data’s SmartMover – a real-time change-of-address processing Web service – is now simpler and faster to use.   Read More.

Real-Life Application
CXT Software Improves Dispatch Efficiency with Geocoding Tool
For CXT Software, time is critical. The company provides resource and logistical management software solutions for the on-demand, distribution and schedule route delivery industry. CXT Software needed a flexible, customizable solution that would enable them to zero in on the exact location of their client’s delivery destinations. But before it could even pinpoint an address, the company also had to verify if the address was correct.   Read more.

Cool Insight
"The MDM system maintaining the master customer profile data will be a key integration point, so in the future a company’s MDM system for customer data will have to be ‘social networking aware’."

-- John Radcliff, research vice president at Gartner Inc.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


May 2011

In this Issue:

3 Trends in MDM
Business Card Data Decay
Uncomfortable Questions to Ask
A Faster SmartMover
CXT Software Improves Efficiency

Free Trials
Identify geographic location of an IP address with IP Locator Object.
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Verify U.S./Canadian phone numbers with Phone Object.
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Parse full names and determine gender makeup with Name Object.
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