The Data Advisor

Industry Notes
Customer Data Quality: How to Measure It, Improve It, and Make It Stick 
What are some of the key customer data issues that still lurk in today’s IT systems? You’ll be surprised. This article explores key data quality-oriented issues – including what is data cleansing, the typical cleansing activities to prepare for conversion, how to plan and implement a new CRM system, the tools and techniques to prepare legacy data for migration, and much more. Great stuff!
Read more.

Close Encounters with Customers:
3 Steps to Success

Organizations taking advantage of social media, big data analytics, mobile devices, and real-time data have a leg up on the competition. What are 3 steps to successfully utilize these technologies to improve customer intelligence and engagement?
Read more.


Check Out Our New Data Quality Catalog!
Download your free copy of our latest Data Quality Catalog, which includes information and free trial downloads on:
  • Contact Data Quality and Enrichment
  • On-premise and Cloud Solutions
  • SSIS and Pentaho Components
  • Batch Processing Services
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Developers Corner
Why You Should Verify Global Addresses
Heidelberglaan 8, 3584 CS Utrecht. If you were given this address, how would you know it was valid? Is it formatted correctly? How long will it take you to verify? For years, businesses have understood a need for address validating solutions, because clean, accurate data is essential. In an ever-emerging, ever-increasing global economy, there is a strong need for a global address solution that is not only accurate but cost-effective.
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


May 2012

In this Issue:

Customer Data Quality
3 Steps to Success
Why Verify Global Addresses?

Free Trials
Seamlessly integrate and cleanse customer data without having to write a single line of code.
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Verify, correct and enhance North American and global addresses in real-time.
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Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

View a short introduction to Contact Zone, our new data quality hub with powerful extract, transform, and load (ETL) capabilities.

Contact Zone Overview Video

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