The Data Advisor | May 2014 Click here to view online

The Data Advisor May 2014
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Melissa Data News

Vote for Melissa Data as Best Data Quality Solution

Vote for Melissa Data as Best Data Quality Solution
Melissa Data is honored with a nomination for “Best Data Quality Solution” by the readership of Database Trends and Applications (DBTA). Voting closes on May 23 so there is still time to cast your ballot for Melissa Data’s Data Quality Suite. There are more than 300 nominees across 31 categories for the inaugural DBTA Readers’ Choice Awards. You are the deciding factor for best information management solutions. Winners will be showcased on DBTA website and in the August 2014 DBTA issue.

Vote now, please >>

Melissa Data Heads to Microsoft TechEd to Showcase Advanced Matching for SSIS

Visit Melissa Data at Microsoft TechEd 2014
Look for Melissa Data this month at TechEd North America, Microsoft’s premier technology conference. We will demonstrate our unique approach to resolving duplicated customer information in the database. The highlight: MatchUp for SSIS’s new functionalities for Golden Record and Survivorship to achieve a single view of your customer contact information. Visit us May 12 to 15, George R. Brown Convention Center, Houston, TX. Booth 1934.

Achieve the Golden Record with New De-Dup Capabilities of MatchUp for SQL Server

Melissa Data brings Advanced Survivorship Soultions to EDW.
Duplicate records in your database hinder communicating, understanding and serving your customer. The average database contains 8 to 10 percent duplicate records—a costly business challenge. Melissa Data’s new matching and deduplication functionality in MatchUp Component for SQL Server Integration Services makes the Golden Record real through a unique solution that consolidates duplicate records objectively based on a relevant data quality score.


Focus on Partners

Scribe Software Offers Web-based Integration Platform to Enhance Data Performance

Royal Mail brings additional reference data to Worldwide Data Verification
It’s exciting to introduce our latest partner in data quality services—Scribe Software, an established global provider of software and cloud solutions that easily brings customer data anywhere it is needed regardless of IT infrastructure. The strategic partnership supports the most intelligent use of customer contact data to deliver better access to business-critical data. Among the programs supported by Scribe are Microsoft Dynamics and SQL Server, Salesforce, Eloqua, HubSpot, Dropbox, ExactTarget and SAP. A round of applause for Scribe!


Webinars & Product Demos

Listware for Excel: Live Product Demo May 7th
at 2 p.m. EST

Contact Zone 4.1 DemoLearn about the capabilities of Listware for Excel, Melissa Data’s free Excel add-in that enables real-time contact data cleansing in a simple Excel interface. The interactive demo will show how easy it is to clean name, address, phone and email info, update addresses, fill in missing data and more! Wednesday, May 7 at 2 p.m. EST.

Register now >>

Express Entry Live Product Demo: Discover How to Speed Up Order Entry with Reduced Keystrokes May 21 at 2 PM EST

Listware for Excel DemoHere’s your chance to learn all about the web service that verifies an address in real-time and reduces your keystrokes by 50% or more thanks to auto-completion of U.S.—and now international—addresses. The speed factor is only the beginning of the knowledge you’ll take away from this live demo by our data quality analyst Edward Dombrowski. Express Entry functions bring address standardization, customer satisfaction and cost savings in one flexible program for CRM, e-commerce and call center applications. Wednesday, May 21 at 2 p.m. EST.

Register now >>

Contact Zone Expert Series Webinar: Organize Un-fielded Contact Data May 28 at 2 p.m. EST

SSIS Expert Series Part 2Be rid of inaccurate, incomplete and unorganized contact data with Contact Zone 4.2, our latest all-in-one contact data management solution. New features introduced in 4.2 supercharge your ability to field, correct and standardize records as well as add missing information for the most complete contact record possible. Mailing customers will benefit with improved United States Postal Service® (USPS®) certified Presort component in 4.2. The USPS has adopted the Mail.dat format for use in its PostalOne! program. PostalOne!® allows mailers to submit data electronically in Mail.dat format to the USPS for postal acceptance and payment purposes. Receiving and analyzing this information electronically instead of in the current hardcopy format will speed mail acceptance processing time while reducing costs. Learn more from our expert data analyst Patrick Bayne. Wednesday, May 28 at 2 p.m. EST.

Register now >>

Best Practices

3 Videos to Improve Data Quality for Enterprise Information Management in SQL Server

Watch about fuzzy matching logic to help get rid of duplicates
Don’t let poor data quality be a barrier to adopting analytics or BI enterprise-wide. Mark Gschwind, an expert BI consultant, demonstrates Microsoft technologies working with Melissa Data solutions to build a process for EIM in SQL Server. The video series will show how to correct and standardize with data from ERPs and MDM systems. He will discuss the importance of data quality, how cleansing and matching of addresses and other data can be performed and how customer data can be augmented with master data. Learn how to create a business process to enable data governance.

Watch videos >>
Products & Services Spotlight

Take Advantage of SmartMover’s Newest Capabilities for Address Enhancement

Organize with Rightfielder
Available for the first time through SmartMover Version 3 are increased speed--approximately 10 times faster than Version 2--and Canadian change of address dating back 72 months. For U.S. addresses the service will update addresses of those who have moved in the past 48 months. With SmartMover Change of Address service you can keep track of your customers’ current addresses for better communication and postage savings with fewer undeliverables.

Request a free trial of SmartMover >>
The Data Quality Authority Blog

Half-Life of Data Quality Is a Serious Equation

By Bud Walker

Where to Start with Data Quality by David Loshin
They say time flies. When it comes to data it seems to fly faster--not in a fun way. Bad contact data sneaks up on you. In much less than four years, 50% of your database will be obsolete. That’s bad for business. Don’t wait until the eleventh-hour for the half-life to drop the hammer.

Ask Our Experts

Joseph Vertido, Data Quality AnalystQ: I’m currently using Melissa Data’s Personator Web Service to append contact information to my data. What are some of the new features I can take advantage of from the Personator Service?

A: Personator is a continuously evolving and improving product. In fact, we’re just about to release a new feature that will allow identification of people that have moved in the last 10 years! So if you keep years of old address data that has not been updated then it’s probably already stale and unusable. However, by leveraging Personator’s 10-year NCOA you can easily make your data relevant again by getting the latest addresses for your contacts.

On top of that, we’re also working on adding demographic information to Personator’s Append feature. The demographic appends will include information such as Date of Birth, Household Income, Marital Status, and more.

We aim to always add more features to Personator, so that we may provide the best service for contact data Correction, Verification and Enrichment.
The Solutions Place

Instantly verify emails to increase email deliverability and standardize email address with Global Email Verification (Melissa Data’s Email Object).
Request a free trial today >>

Understand your customers and prospects better in the U.S. and 40 countries with rooftop geocoding—latitude & longitude--that improves business decisions through location-based Global Geocoding.
Request a free trial >>
About Melissa Data

Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

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