The Data Advisor

Industry Notes
The Impact of Poor Quality Data
Inaccurate, outdated and incomplete data is bad for business, especially in terms of profitability and competitive advantage. What are the consequences of relying on poor quality data? Claudia Imhoff, one of the most recognized experts in BI and analytics, shares her insight – and offers tips on how to improve your data quality.
Read more.

How Data Can Be Correct, But Not Right 
So you validated your data, but does that mean that your data’s also verified? Validation means that the data adheres to a specified and expected format. For instance, all your phone numbers are 10 digits, or your address contains a five-digit ZIP Code. Your data is valid. But while it may look accurate – that may not be the case.
Read More.


Get Property, Mortgage Data on Over 140 Million U.S. Properties
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Big Data Processing: Are You Ready?
The escalating popularity of social networking sites, retail tracking, and use of complex technology and machines has generated an influx of fresh data. As a result, organizations are looking to establish new management techniques to process this large-scale unstructured data – known as big data processing.   Read more.

Developers Corner
Are You A Dupe Detective?
If you’ve got a duplicate record problem (who doesn’t), there’s a way you can be a Sherlock Holmes and crack the case of the data doppelgangers.
Read More.

Real-Life Application
HealthLink Combats Constantly Changing Data with Verification Tools
Healthcare-related data is notorious for constantly changing and stagnating over time. Physicians move, change practices, and retire. With so much of this data to collect, HealthLink Dimensions needed a contact data verification solution – stat! How did they pump life into their data management efforts?
Read more.

Twitter adds 12 terabytes of data every day, according to TechSpot. That’s a huge amount of data!

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


June 2011

In this Issue:

The Impact of Poor Quality Data
Data Validation vs. Data Verification
Big Data Processing: Ready?
Are You a Dupe Detective?
HealthLink Combats Changing Data

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Blog Highlights

Data Quality’s “True North”

Microsoft Worldwide Partner Conference (WPC) 2011
July 10-14, Los Angeles

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