The Data Advisor
Industry Notes
The Impact of Poor Quality Data
Inaccurate, outdated and incomplete data is bad for business, especially in terms of profitability and competitive advantage.
What are the consequences of relying on poor quality data? Claudia Imhoff, one of the most recognized experts in BI and analytics,
shares her insight – and offers tips on how to improve your data quality.
Read more.
How Data Can Be Correct, But Not Right
So you validated your data, but does that mean that your data’s also verified?
Validation means that the data adheres to a specified and expected format. For instance, all your phone numbers are 10 digits,
or your address contains a five-digit ZIP Code. Your data is valid. But while it may look accurate – that may not be the case.
Read
More.
______Advertisement___________________________________________
Get Property, Mortgage Data on Over 140 Million U.S. Properties
Our new WebSmart Property service accesses the most comprehensive property and mortgage data available. Get over 165
data fields including: parcel and owner name, phone number and address, square footage, zoning, and current and prior
sale information. Updated weekly.
To request more info, click here.
____________________________________________________________
Big Data Processing: Are You Ready?
The escalating popularity of social networking sites, retail tracking, and use of complex technology and machines has
generated an influx of fresh data. As a result, organizations are looking to establish new management techniques to process
this large-scale unstructured data – known as big data processing.
Read more.
Developers Corner
Are You A Dupe Detective?
If you’ve got a duplicate record problem (who doesn’t), there’s a way you can be a Sherlock Holmes and crack the case of the data doppelgangers.
Read
More.
Real-Life Application
HealthLink Combats Constantly Changing Data with Verification Tools
Healthcare-related data is notorious for constantly changing and stagnating over time. Physicians move, change practices, and retire.
With so much of this data to collect, HealthLink Dimensions needed a contact data verification solution – stat! How did they pump life
into their data management efforts?
Read more.
DataByte
Twitter adds 12 terabytes of data every day, according to TechSpot. That’s a huge amount of data!
About Melissa Data
Corp.
Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
customer communications.
www.MelissaData.com |
1-800-MELISSA (635.4772)
|
editor@melissadata.com
|
|
June 2011
In this Issue:
The Impact of Poor Quality Data
Data Validation vs. Data Verification
Big Data Processing: Ready?
Are You a Dupe Detective?
HealthLink Combats Changing Data
|
Did someone forward this edition to you?
Subscribe here -- it's free!
This newsletter will remain online in
our web site press room for 30 days. You will always
be able to read these, and all previous newsletter
articles, in theAdvisor Article Library.
This Newsletter was Sent by: Melissa
DATA Corp., 22382 Avenida Empresa, Rancho Santa
Margarita, CA 92688-2112
Phone: 1-800-MELISSA
If you do not wish to receive future newsletters
[UnSub]
Copyright 2011©
Melissa DATA Corp.
Please do not reply to this
newsletter |
