The Data Advisor

Industry Notes
Your Database Is Deteriorating: Here’s An Easy Way to Update It 
According to Gartner, the contact data in your database deteriorates at a rate of 33 percent per year. One main contributor is the estimated 43 million Americans who pick up and move every year. Fortunately, there’s an easy way to move update your critical data.
Read more.

Non-technical Employees Need to Understand Data Quality
Staff members have to be trained so they factor data quality into their activities whether it is producing, managing or consuming data. The truth is that the data quality team cannot safeguard the quality of data itself. That must be the mandate of the entire organization.
Read more.


Check Out Our New Free E-Book by David Loshin
Melissa Data is proud to announce a new eBook – A Data Quality Primer – that explores the challenge of determining when data values are or are not valid and correct, how data values can be made correct, and how data cleansing services can be integrated into the environment. Download now!

Highlights include:
  • Postal Standards and Address Quality
  • Techniques for Address Standardization
  • Increasing Data Utility from Data Enhancement
  • Deriving Customer Intelligence through Matching and Linkage

Developers Corner
Contact Zone Now Features Presort Functionality
What if you had powerful presorting technology that would enable you to automate your mailroom operation with no programming?
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


June 2012

In this Issue:

Your Database Is Deteriorating
Understand Data Quality
Contact Zone Presort Functionality

Free Trials
Protect against fraud and waste. Verify and standardize contact data.
Get a free trial.

Verify, cleanse, and standardize postal addresses for over 240 countries.
Activate a free trial.


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

Check out our latest webinar on Contact Zone, our new data quality command hub, lets you perform advanced data quality routines – without programming.

Contact Zone Overview Video

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