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The Data Advisor, June 2013

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 Best Practices
Reduce Keystrokes by 50% with Fast, Accurate Address Auto-Completion
Reduce keystrokes by 50%
Give address entry a little turbo boost with Express Entry - Melissa Data's new auto-completion tool that integrates seamlessly into CRM and call center applications. Find out how to reduce keystrokes by 50%!

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Why You Should Keep Every Piece of Your Data

The old dictum "data plus analytics equals insight" is an assumption that permeates business, science, and society in general. Insight means an improved bottom line, control costs, and finding the big opportunities for growth. If you remember, "The X-files" tag line, "The truth is out there." At Spectermetrix, we have a similar view of data, "The truth is in there."

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Learn How to Correct and Complete Contact Data with Next Generation Enterprise Solution
Personator from Melissa Data
Imagine every record in your database: clean; current; and complete - helping to prevent fraud, improve communications, and gain a single view of the customer. Melissa Data's new Personator offers this revolutionary approach to contact data cleansing. In our upcoming webinar, learn how to match a name to an address, email, and telephone data; update address records; and append missing contact elements such as name, address, phone number, and email address - for data quality "uplift."

Register now! Event airs June 13 at 2PM EST!!

Live Tweetchat: The 7 C's of Data Quality

Bad data is costing your company more than you think. Join us for a live Twitter chat to discuss the 7 C's of Data Quality - best practices for capturing, maintaining, and enriching contact data as well as other need-to-know data quality principles. Come chat on June 20 at 2pm EST. Enter for a chance to win a Kindle Fire HD by participating in the chat. Use #melissadatachat in each of your tweets.

 Developer's Corner
Access 157 Million Global Records with Massive Reference Database
157 Million Global Records with Massive Reference Database
Find out how to easily track domain registrations, detect credit card fraud, and pinpoint users geographically with Melissa Data’s new Whois Data.

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 The Data Quality Authority Blog
Ask First, Fix Later
By Elliot King
Elliot King
Data sets will never be perfect. Inaccurate data may have little or no impact on ongoing processes and the investment required to remediate the data may be more than the return better data will provide. Identifying the impact of the data quality is essential. Have the problems resulted in lost revenue? Has customer service been compromised? Have the issues driven up costs? Industry analyst Elliot King explores this topic in his new blog post.

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 Products & Services Spotlight
Next Generation Web Service Corrects and Appends Contact Data - Directly in Excel®

Melissa Data is pleased to introduce the Listware for Excel Interface for Personator®. This easy-to-install component allows you to simply select a table or range of records in Excel and have Melissa Data correct, verify, and append missing contact data.

Read more.

 Ask Our Experts
Q: What should I do before attempting to find duplicates? Admound Chou, Product Development Manager, Data Quality Solutions

A: How you prepare your data for matching is just as important as the deduplication process itself. It is extremely important to standardize your data before trying to find duplicates. For example, 1434 William Son Dr and 1434 Williamson Drive can be the same address typed just a little different. An address standardization software will standardize and correct mistyped addresses so they are exact matches instead of relying on fuzzy engines to try to correlate them. Another example is Hollywood. Hollywood is a vanity city name while the official city name is Los Angeles. If the same address uses both city names, a matching engine will not be able to match them to each other, while an address standardization engine can easily standardize them both to Los Angeles. Good address correction and standardization will save you much time and effort during the matching process.

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
Reduce Keystrokes by 50%
Keep Every Piece of Your Data
Personator Webinar
Access 157 Million Global Records
Ask First, Fix Later
Listware for Excel

  Company Bytes
Melissa Data Receives Accolades for Array of Data Quality Solutions
 Toolkit Downloads
Get rooftop geocoding for highly accurate lat/long coordinates.
Request a free trial!

Turn unfielded contact text into organized data.
Get a free trial now!

 Data Quality Catalog
Melissa Data's New Data Quality Catalog Has Arrived!

          Data Quality Catalog
Check out all our new data quality and data integration products and solutions in our brand new catalog!

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