The Data Advisor

Industry Notes
The Top 5 Best Practices for Combating
Poor Data Quality

Poor quality data jeopardizes a company’s ability to make critical, strategic decisions. What are some ways a business can combat the effects of bad data? Claudia Imhoff, a well-known expert in the BI and analytics field, outlines her five best practices for managing enterprise information. Pretty good stuff.
Read more.

How Data Enhancement Can Add Business Value to Your Organization 
David Loshin – one of the most recognized names in the BI and analytics industry – shares his thoughts on the different ways data sets can be enhanced to improve their utility. He also talks about how data enhancement can be incorporated into operational scenarios to add business value. A must read!
Read More.


Increase Sales, Pinpoint Markets with ZIP*Data
Instantly verify a 5-digit ZIP Code and get the city, state and lat/long coordinates with ZIP*Data. Get the geographic marketing data you need to grow your business. For more info, click here.

Managing “Big Data” Challenges: 3 Key Issues to Keep in Mind
Big data is quickly becoming a big deal. And Gartner analysts are examining just how we should manage such massive volumes of data. What are the three big items businesses and IT leaders should focus on to prevent big data chaos? And what’s Gartner’s biggest warning?
Read more.

Developers Corner
Are You A Dupe Detective? Part 2
How do you crack a case when things aren’t always what they seem? Here’s a quick lesson on how to have a better eye when identifying duplicate and similar matching records. Put your Sherlock Holmes’ detective cap on!
Read More.

Cool Insight
"Data quality no longer needs to be justified. However, the term data quality is still used to describe record-level constraints or input-field masks. The modern approach recognizes data quality as a science -- it's a discipline all its own."

-- Gian Di Loreto, Ph.D. Loreto is the owner of Loreto Services and Technologies and is considered an expert in the efficient implementation and management of corporate data audits, integration and cleansing

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


July 2011

In this Issue:

5 Tips for Combating Bad Data
Data Enhancement Adds Value
How to Manage "Big Data"
Are You a Dupe Detective? Part 2

Free Trials
Clean bad contact data with Address Object.
Download a free trial.

Validate, correct and enrich your contact data with WebSmart.
Get a free trial.

Append lat/long for enhanced geo-targeting with GeoCoder.
Download a free trial.

Data Quality Authority

Check out our newly redesigned blog, The Data Quality Authority. The blog features leading industry experts talk about the latest data quality, BI and analytics issues.
A must read!

Learn about data profiling with our webinar now on-demand!  

Did someone forward this edition to you? Subscribe here -- it's free!
This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Article Library.

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA

If you do not wish to receive future newsletters [UnSub]
Copyright 2011© Melissa DATA Corp.

Please do not reply to this newsletter