The Data Advisor
The Top 5 Best Practices for Combating
Poor Data Quality
Poor quality data jeopardizes a company’s ability to make critical, strategic decisions. What are some ways a business can combat the effects of bad data? Claudia Imhoff, a well-known expert in the BI and analytics field, outlines her five best practices for managing enterprise information. Pretty good stuff.
How Data Enhancement Can Add Business Value to Your Organization
David Loshin – one of the most recognized names in the BI and analytics industry – shares his thoughts on the different ways data sets can be enhanced to improve their utility. He also talks about how data enhancement can be incorporated into operational scenarios to add business value. A must read!
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Managing “Big Data” Challenges: 3 Key Issues to Keep in Mind
Big data is quickly becoming a big deal. And Gartner analysts are examining just how we should manage such massive volumes of data. What are the three big items businesses and IT leaders should focus on to prevent big data chaos? And what’s Gartner’s biggest warning?
Are You A Dupe Detective? Part 2
How do you crack a case when things aren’t always what they seem? Here’s a quick lesson on how to have a better eye when identifying duplicate and similar matching records. Put your Sherlock Holmes’ detective cap on!
"Data quality no longer needs to be justified. However, the term data quality is still used to describe record-level constraints or input-field masks. The modern approach recognizes data quality as a science -- it's a discipline all its own."
-- Gian Di Loreto, Ph.D. Loreto is the owner of Loreto Services and Technologies and is considered an expert in the efficient implementation and management of corporate data audits, integration and cleansing
About Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
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Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
5 Tips for Combating Bad Data
Data Enhancement Adds Value
How to Manage "Big Data"
Are You a Dupe Detective? Part 2
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Validate, correct and enrich your contact data with WebSmart.
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Append lat/long for enhanced geo-targeting with GeoCoder.
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Data Quality Authority
Check out our newly redesigned blog, The Data Quality Authority. The blog features leading industry experts talk about the latest data quality, BI and analytics issues.
A must read!
Learn about data profiling with our webinar now on-demand!
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