The Data Advisor

Industry Notes
How to Eliminate Duplicate Records from
Your Database
Is the problem of poor data quality an ongoing challenge for your organization? You might have a bad case of duplicate records in your system. Find out how to detect hard-to-spot duplicates and perform what’s known as ‘proximity’ matching.
Read more.

Global Address News
Royal Mail to Add Geographical Coordinates to
UK Addresses

Royal Mail – the United Kingdom’s postal service – is set to assign geographical coordinates to all of its 28 million U.K. addresses. What could this all possibly mean?
Read more.


Advanced Fuzzy Matching for a 360-Degree View of your Customer
MatchUp utilizes a tool box of advanced fuzzy matching algorithms, deep domain knowledge, and a custom lexicon to granularly identify matches between names and nicknames, street addresses and abbreviated addresses, companies, cities, states, postal codes, phones, emails, and other contact data components.
  • Compare records in one or more databases at once and process entire lists
  • Use two input pins (i.e. source and lookup) to suppress duplicates or list out intersecting records
  • Recognize any combination of over 35 data types, including ZIP Code, Address, and Last Name, Email Address, Social Security Number, and more
For more information, click here.

Developers Corner
The Importance of Address Key – A Way to Get Non-USPS Geocodes
Ever needed to get rooftop-level information for a ‘non-USPS’ address?
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


July 2012

In this Issue:

Eliminating Duplicate Records
Royal Mail to Add Geo-Coordinates
Getting Non-USPS Geocodes

Free Trials
Identify a visitor’s IP location using a multiplatform programming API.
Request a free trial.

Verify, cleanse, and standardize postal addresses for over 240 countries.
Activate a free trial.


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

Check out our latest webinar on Contact Zone, our new data quality command hub, lets you perform advanced data quality routines – without programming.

Contact Zone Overview Video

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