The Data Advisor | July 2015 Click here to view online

The Data Advisor July 2015
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In This Newsletter:
Top 30 Data Quality Issues
Webinar: Fast Global Data Entry
Property List IDs Potential Customers
Census Info Helps Pinpoint Markets
Melissa Data News

Top 30 Data Quality Issues Revealed in New
Melissa Data Report

Top 30 Data Quality Issues Revealed in New Melissa Data MagalogData entry errors get you down? Missing contact data elements leave you feeling incomplete? Incorrect formatting of global addresses make your head spin? These issues skim the surface of data quality challenges you need to know to gain a healthy contact database used in marketing, commerce, integration, and analytics. Our research garnered during 30 years of data quality and address management calls out the issues and solutions in the latest Melissa Data Magazine. Get the free report “30 for 30: Top Data Quality Issues.”

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Global Address Autocompletion Cuts Keystrokes by 50%

Global Address Autocompletion Cuts Keystrokes by 50%Get faster order entry, better address accuracy for error-free delivery, and find an easy solution to boost e-commerce. Learn more about Express Entry® cloud or desktop software in our On-Demand Demo. If you missed our June 24 live presentation, catch it now.

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Product News

Reach New Prospects with LeadGen Property API

LeadGen Cloud APILeadGen’s Cloud API makes it easy to integrate valuable marketing lists into your custom application with 24/7 access for high-volume List Buyers and Brokers. The nationwide Property Owners List allows selection by geography, property type, mortgage data, and property value to name a few. Over two million records are added monthly.

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Pinpoint & Profile Potential Markets with ZIP*Data
Census Info

ZIP*Data now features ACS variablesZIP*Data not only verifies the 5-digit ZIP and adds city, state, and geocodes at point-of-entry, it now features ACS (American Community Survey) variables for the freshest records for improved decision-making. ACS gathers data on an ongoing basis to help businesses and others understand the changes in their community each year. ZIP*Data also appends 46 census data variables such as age groups, total population for a ZIP Code, education, household income, and other criteria, to provide demographic data to improve analysis and marketing by ZIP Code.

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About Melissa Data

Melissa Data is a world leader in contact data verification and management solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 10,000 companies worldwide rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

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