The Data Advisor

Industry Notes
3 Things Every BI Implementation Must Have
Looking to implement a business intelligence (BI) system into your operations? To get started, there are three key items that should be at the top of your shopping list to make a BI system more useful and easily accessible.
Read more.

Data Enhancement for Analytical Purposes: How It Can Help 
Standardizing and verifying address data is a critical first step to managing your data. But more is needed. Industry expert David Loshin talks about how data enhancement can augment the BI and analytics processes to help companies increase revenues and profitability.
Read More.


Take Data Quality from the Cloud
WebSmart ensures all your contact data, including addresses, phone numbers, emails and names are valid. This collection of cloud-based services is easy to integrate into your business process, application, or website. No software to install or maintain. For a free trial, click here.

The Worst Practices in Data Governance
Are you accumulating increasing amounts of data, but not gaining any business insights from it? Could there be a glitch in your data governance program? What could you be doing wrong? BI expert Rick Sherman lays out a roadmap of red flags to look for – as those might indicate your data governance program is heading down the wrong path.
Read more.

Developers Corner
Melissa Data Brings Address Check Service to Windows Azure Marketplace
Big news from Melissa Data. The company recently announced that its Address Check Web Service is now available on the Windows Azure Marketplace for Microsoft’s Data Quality Services (or any client that embeds the API). This will provide users with real-time US and Canadian address verification – saving money and reducing undeliverable mail.
Read More.

Real-Life Application
Consulting Firm Helps Non-Profits Clean
Their Database

Maintaining contact with fundraising donors is a necessity for nonprofit organizations. How does CJW Consulting help nonprofits update their clients’ inaccurate or outdated addresses?
Read more.

The USPS is constantly changing delivery routes, and according to, routes will added, deleted, or modified at least 100,000 times in one month alone!

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


August 2011

In this Issue:

3 BI Implementation Must-Haves
Data Enhancement for Analytics
Worst Practices in Data Governance
Windows Azure Marketplace
CJW Updates Clients’ Databases

Free Trials
Standardize, correct, verify US & Canadian postal addresses with Address Object.
Get a free trial.

Get new moved-to addresses via cloud or service bureau.
Get a free quote now!

Identify and merge/purge duplicate records with MatchUp.
Request a free trial.

Data Quality Authority

Check out our newly redesigned blog, The Data Quality Authority. The blog features leading industry experts talk about the latest data quality, BI and analytics issues.
A must read!

Learn about contact verification and geocoding in Microsoft SSIS.
Click here!

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