The Data Advisor

Industry Notes
A 2-Step Solution to a Cleaner Database 
Poor, inaccurate, and outdated contact information in your database can cloud your company’s efforts to gain a clean and comprehensive view of your potential customers. This can lead to bad news for your business.
Read more.

How to Easily Verify, Correct Data Using SQL Server Integration Services
Check out this new review of our Data Quality Components for SQL Server Integration Services (SSIS) on, a popular SQL Server-specific website. The comprehensive review includes screenshots showing how to easily install and set up our components – and validate information stored in many different formats.
Read more.


Verify, Parse, Standardize Postal Addresses for Over
240 Countries & Territories

Eliminate returns, cut postage costs, and keep your customers happy by verifying their address in real-time during data entry, and before you send mail. Melissa Data's Global Address Verification solutions will standardize, correct and verify international addresses for more than 240 countries and territories.
  • Covers all 240+ populated countries and territories of the world
  • Puts address in standardized mailing format for each specific country
  • Correct and standardize global addresses for better matching and consolidation
  • Supports data in any UTF8 language
  • Add missing components such as postal codes, region etc
  • Process your entire global address list using one service
For more information, click here.

Developers Corner
Melissa Data Adds MatchUp v3 to SSIS
Read our feature story on MatchUp version 3 – available as an API or Microsoft SSIS component. This new version of MatchUp offers advanced matching capabilities like proximity matching, which allows you to match records within a given range of a set of latitude/longitude coordinates. Configuring MatchUp is also easier than ever, with a newly designed Matchcode Editor – making it easier to read, edit, and understand matchcodes.
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


August 2012

In this Issue:

2-Steps to a Cleaner Database
Easily Verify, Correct Data in SSIS
MatchUp v3 in SSIS

Free Trials
Identify and merge/purge duplicate records with MatchUp.
Try it for free!

Electronically submit your files in any format for global and domestic address verification.
Upload file here.


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

Check out our latest webinar on Contact Zone, our new data quality command hub, lets you perform advanced data quality routines – without programming.

Contact Zone Overview Video

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