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The Data Advisor, August 2013

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 Best Practices
Data Quality Uplift: Connecting All Points for Correct, Current and Complete Data
Data Quality Uplift Whitepaper
Data quality uplift is the highest level of data accuracy. Learn how to authenticate the identity of your contact data by verifying the address, name, phone and email elements of a record, appending missing components to complete it - and correlating the information to the same individual or organization.

Read more.

How to Make Every Record Clean, Current, and Complete: A Brief Review

It's our greatest hits collection! Of our Contact Zone Expert Series, that is. We'll sum up our most popular topics in one retrospective webinar. Learn how to integrate a complete contact data quality routine from start-to-finish.

Register now! Event airs Aug 29, 2013 at 2PM EST.

 Developer's Corner
Data Quality for SQL Server Just Got Better -
It's Free

Data Quality for SQL Server - Community Edition
Melissa Data's proud to announce our new Community Edition of our flagship Contact Verify Component for SSIS. Find out how you can harness the power of our enterprise data quality solutions - for free!

Read more.

 The Data Quality Authority Blog
Big Data Means Big Challenges
Elliot King By Elliot King 

Big data requires people to rethink data quality issues. The old rules still apply but they have to be applied differently. Industry analyst Elliot King explains in his new blog post.

Read more.

 Products & Services Spotlight
How to Transform Your Data into Actionable Information

High quality contact data fuels better marketing programs and smarter business decisions. Find out how to transform your data into valued and trusted information with Contact Zone.

Read more.

 Ask Our Experts
Q: I want to use the Melissa Data Web services to verify, cleanse and standardize my contact information (names, phones, addresses, emails), but want to minimize the number of requests and service calls. Is there any way to do this? Allison Moon, Data Quality Tools Software Engineer

A: Yes, by using our Personator Web Service, you can have all the functionalities of the WebSmart Web Services in one service request.

The ‘Check’ action, one of the four possible actions of the Personator Web Service, utilizes the WebSmart Web Services to verify, cleanse and standardize the pieces of contact data in one service call.

Without having to call a separate name, phone, email, or address service, the Personator ‘Check’ action will allow you to input all these pieces of input into one request and receive the corrected and standardized data. There is also the option of returning the data in their parsed-out fields. This is possible by enabling which output columns to return, like the street name, street number, first, middle and last name, area code of a phone number, and many more. A list of the possible output columns can be found on page 23 of our documentation.

For more information on Personator, check out the documentation for more details on the Check action's functionality, as well as on the other actions available through the service:

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
Data Quality Uplift Whitepaper
Clean, Current, & Complete Records
SSIS Community Edition
Big Data Means Big Challenges
Your Data as Actionable Information

  Company Bytes
Melissa Data Extends International Reach with New Office Locations
 Toolkit Downloads
Go beyond simple contact data validation for Data Quality Uplift.
Request a free trial!

Match, clean and enrich your contact data, in one workflow!
Get a free trial now!

 Data Quality Catalog
Melissa Data's Comprehensive Data Quality Catalog

          Data Quality Catalog
Check out all our data quality and data integration products and solutions in our catalog!

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