The Data Advisor

Industry Notes
Data Quality: Garbage In Still Produces
Garbage Out

For data to be valid and of the highest quality – it must be accurate, timely, consistent and complete. But with data flowing in from multiple sources, such as operational systems, social media sites, third-party data providers – it’s more tough than ever to keep the “garbage out.” Industry expert Michael Schiff weighs in.
Read more.

How to Take Control of Data Quality 
Do you know what are the top 5 data challenges? What is the cycle of data quality? Industry expert David Loshin lays out a game plan to help you assess the quality of your data, and examines how poor data quality can significantly impact your business processes.
Read more.


Build in Data Quality Right the First Time
Melissa Data rolls out a new line of Professional Services – bringing together your company’s development and our data management teams to help you achieve and support your enterprise data management initiatives. Our team offers product training, proof-of-concept (POC) development, and data quality, governance and integration consulting.
For more information, click here.

Is It Time to Dump That Data?
Information is a company’s most strategic asset, but sometimes you just have to know when to let it go. Elliot King explains the risks of keeping unneeded data, and what you should do about it.
Read more.

Develop the Perfect Data Quality Roadmap
to Success

Tackling complex data quality and data integration projects is now easier than ever – with Melissa Data’s newly launched Professional Services. The program joins together your company’s development and data management teams, with our own in-house data quality analysts. The goal: to help you accelerate adoption of our powerful data quality solutions, and realize immediate ROI.
Read more.

Developers Corner
The Dupe Detective Returns: A Video Short
Here’s a great new video tutorial to add to the “Dupe Detective” series. This video short shows how to identify duplicate and similar matching records with Melissa Data’s Fuzzy Matching Component for SSIS. Our data quality analyst Joseph Vertido offers up great tips on how to set it up and how to perform fuzzy matching operations. Put on that Sherlock Holmes cap again!
Click here to view the video.

Cool Insight
"Quality data is not a luxury. It is an operational, regulatory, and statutory requirement."

--- Peter Benson, ECCMA (Electronic Commerce Code Management Association)

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


September 2011

In this Issue:

Garbage In, Garbage Out
Take Control of Data Quality
Is It Time to Dump that Data?
Melissa Data Professional Services
The Dupe Detective Returns

Free Trials
Cloud-based data cleansing of addresses and phone numbers using our secure servers.
Try it now!

Get new moved-to U.S. and Canadian addresses via our change-of-address processing.
Get a free quote now!

Identify and merge/purge duplicate records with MatchUp.
Request a free trial.

Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts weighing in on the latest data quality, BI and analytics issues.
A must read!

Learn the basics of address cleansing using Microsoft SQL Server Integration Services (SSIS). Register for our short webinar tutorial.

Event will air Wed., Sept 21 at 2 pm EDT.


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