The Data Advisor
Data Quality: Garbage In Still Produces
For data to be valid and of the highest quality – it must be accurate, timely, consistent and complete. But with data flowing in from multiple
sources, such as operational systems, social media sites, third-party data providers – it’s more tough than ever to keep the “garbage out.”
Industry expert Michael Schiff weighs in.
How to Take Control of Data Quality
Do you know what are the top 5 data challenges? What is the cycle of data quality? Industry expert David Loshin lays out a game plan to help
you assess the quality of your data, and examines how poor data quality can significantly impact your business processes.
Build in Data Quality Right the First Time
Melissa Data rolls out a new line of Professional Services – bringing together your company’s development and our data management teams to help
you achieve and support your enterprise data management initiatives. Our team offers product training, proof-of-concept (POC) development, and
data quality, governance and integration consulting.
For more information,
Is It Time to Dump That Data?
Information is a company’s most strategic asset, but sometimes you just have to know when to let it go. Elliot King explains the risks of keeping
unneeded data, and what you should do about it.
Develop the Perfect Data Quality Roadmap
Tackling complex data quality and data integration projects is now easier than ever – with Melissa Data’s newly launched Professional Services.
The program joins together your company’s development and data management teams, with our own in-house data quality analysts. The goal: to help
you accelerate adoption of our powerful data quality solutions, and realize immediate ROI.
The Dupe Detective Returns: A Video Short
Here’s a great new video tutorial to add to the “Dupe Detective” series. This video short shows how to identify duplicate and similar
matching records with Melissa Data’s Fuzzy Matching Component for SSIS. Our data quality analyst Joseph Vertido offers up great tips
on how to set it up and how to perform fuzzy matching operations. Put on that Sherlock Holmes cap again!
Click here to view the video.
"Quality data is not a luxury. It is an operational, regulatory, and statutory requirement."
--- Peter Benson, ECCMA (Electronic Commerce Code Management Association)
About Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
Garbage In, Garbage Out
Take Control of Data Quality
Is It Time to Dump that Data?
Melissa Data Professional Services
The Dupe Detective Returns
Cloud-based data cleansing of addresses and phone numbers using our secure servers.
Try it now!
Get new moved-to U.S. and Canadian addresses via our change-of-address processing.
Get a free quote now!
Identify and merge/purge duplicate records with MatchUp.
Request a free trial.
Data Quality Authority
Check out our blog, The Data Quality Authority, featuring leading industry experts weighing in on the latest data quality, BI and analytics issues.
A must read!
Learn the basics of address cleansing using Microsoft SQL Server Integration Services (SSIS). Register for our short webinar tutorial.
will air Wed., Sept 21 at 2 pm EDT.
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