The Data Advisor | September 2014 Click here to view online

The Data Advisor September 2014
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Melissa Data News

Mailers News: Canadian Change-of-Address Now Available in Cloud Service

Canadian Change-of-Address Now Available in Cloud Service
Keeping track of over 40 million Americans and 1.2 million Canadians who move each year is now easier. Our SmartMover® Web service now provides Canadian National-Change-of-Address (NCOA) processing as well as U.S. address updates for individuals, families, and companies that have recently moved. It works by comparing names and addresses on your mailing list against the USPS® NCOALink® database (over 160 million change-of-address records for the last 48 months), the Canada Post NCOA® database (over 10 million COA for last 72 months) or both. If there is a match, we give you the new address. It’s all done in real time for quick updates.


Military Change-of-Address Now Part of USPS® National Change-of-Address Service

Military Change-of-Address Now Part of USPS NCOA Service
Attention NCOALink® Licensees (Developers, Full and Limited Service and End User Licensees). Beginning with product release 1145, Military changes-of-address (COAs) are now included in the NCOALink® product. The COAs include old and new side foreign and domestic military addresses. No changes to your NCOALink software are required. Since the COAs have just begun to be accepted, it’s undetermined what the increase in COA records will be.

Visit Us at DMA Conference in October for Data-Driven Marketing Insight

Visit Us at DMA Conference in October for Data-Driven Marketing Insight
Melissa Data will bring its expertise in contact data quality solutions for omnichannel marketing to DMA 2014 Annual Conference & Exhibition scheduled Oct. 25 to 30 at the San Diego Convention Center. Sponsored by the Direct Marketing Association (DMA), the conference’s significance lies in 2012 statistics showing that the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and over 675,000 jobs. We will highlight our global address solutions for data contact management as well tools for CRM and e-commerce to clean and validate contact data. Booth 1214.

Learn more >>

Focus on Partners

Protech Associates Leads in Association & Nonprofit Services

Protech Associates Leads in Association & Non-Proft Services
We are pleased with our nearly eight-year strategic partnership with Protech Associates, Inc., the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM. The partnership links Protech customers with our foremost integrated data quality tools to keep membership databases accurate with postal address verification service for successful fundraising campaigns. We congratulate Protech for its 30 years serving nonprofits and member-based organizations.

Webinars & Product Demos

Express Entry® Auto-Completion Web Service:
Live Product Demo

Express Entry Webinar - September 17, 2014Forget about any more bad addresses. Learn about our auto-completion Web service that can help fill in contact data on forms and screens in your applications and Web pages. Express Entry returns only verified and standardized addresses and reduces keystrokes by 50%. Find out about the new aspects of Express Entry: Desktop Edition, and recent integrations with Magento and Shopware e-commerce platforms and CRM. Wednesday, Sept. 17 at 2 p.m. EST.

Register now >>

Listware® for Excel®: Live Product Demo

Listware for Excel Product Demo: September 24, 2014Data quality analyst Tim Sidor will answer your questions about Melissa Data’s Excel add-in which enables real-time contact data cleansing in a simple Excel interface. Learn the capabilities available to help build an expanded marketing effort. Wednesday, Sept. 24 at 2 p.m. EST.

Register now >>

Best Practices

Reduce Data Duplications, Validate and Clean Data with Data Quality Services

SSIS Expert Series: August 20, 2014Melissa Data MVP (Most Valuable Professional) Paras Doshi hones in on getting the best out of your data for superior business intelligence by using Melissa Data’s Data Quality Services. His two-part series on How to Solve Common Data Quality Problems Using Data Quality Services covers data standardization, indentifying and correcting unrealistic or invalid values, reducing duplication, and much more. Doshi is a consultant at SolidQ and vice president of marketing at PASS’s Business Analytics Virtual chapter.

Read article >>

Products & Services Spotlight

Know Your Website Visitors to Target Market Efficiently and Protect Against Fraud

Know Your Website Visitors to Target Market Efficiently and Protect Against Fraud
Get the nitty-gritty geographic details on your customers for improved marketing to specific audiences. How? We recently released the IP Locator component as part of the Data Quality Suite for SSIS. With the IP Locator you can retrieve information based off an IP address. Information includes lat/long, ZIP, region, ISP name, domain name, city, and country. A big bonus: Improved location filtering allows you to identify possible problematic IPs and ban IP traffic from high-risk areas and reduce risk for potential fraudulent activities, spam, and other types of abuse.

Download demo & free trial >>
The Solutions Place

Know before you mail with SmartMover®, a change-of-address Web service that updates your mailing lists with the new addresses of individuals, families, and businesses that have recently moved.
Get a free trial >>

Avoid bounced & undeliverable emails, get increased Web form completion & conversion rates, and reduce online purchasing fraud with Email Object®, a multiplatform programming API to verify and validate email addresses.
Download free trial >>
About Melissa Data

Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 10,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

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