The Data Advisor

Industry Notes
5 Steps to Prevent Data Append Mistakes
Enhancing your customer contact data with additional information, such as demographic, geographic data, - or adding missing information such as a phone number or email address – will yield more insight into your prospects or customers. But what if that appended data is inaccurate? How will it effect your business decisions?
Read more.

How to Manage Your Data in the Cloud 
Data can be vast, huge, expansive – or as a recent Ventana Research study puts it – "voluminous." Put that in a cloud-based application situation and that’s when things get pretty hairy. Simply put, managing data in the cloud has its challenges. How can an organization succeed? We break it down.
Read more.


Build in Data Quality Right the First Time
Melissa Data’s new line of Professional Services brings together your company’s development and our data management teams to help you achieve and support your enterprise data management initiatives. Our team offers product training, proof-of-concept (POC) development, and data quality, governance and integration consulting.
For more information, Click here.

Is There a Data Quality Quick Fix?
Unfortunately, there is no "silver bullet" for data quality. All your data problems cannot be solved in one quick fix. And even if your data is perfect today, it won’t be tomorrow. Stuff happens and it is reflected in your data. Elliot King explains.
Read more.

Developers Corner
Enriching Your Contact Data:
All About Name Parsing

Interested in enriching your data by genderizing, standardizing, matching and consolidating name data with confidence? In this webcast series, our data quality expert Joseph Vertido offers up cool tips on how to identify suspicious names, parse full names, correct misspellings, create slugs and custom salutations for mailings, solve matching problems by using nick names, and much more – using SQL Server Integration Services (SSIS). The event airs Oct. 19 at 2 pm EDT.
Click here to register today!

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


October 2011

In this Issue:

Prevent Data Append Mistakes
How to Manage Data in the Cloud
A Data Quality Quick Fix
Name Parsing Webinar

Free Trials
Cloud-based data cleansing of addresses, phone numbers using our secure servers.
Try it now!

Standardize, correct and verify U.S./Canadian postal addresses with Address Object.
Get a free trial!


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts weighing in on the latest data quality, BI and analytics issues.
A scary good read!

Learn about record linkage in
fuzzy matching now available


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