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The Data Advisor, October 2012

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 Best Practices
A Data Quality Primer: Using Data Quality Tools & Techniques to Improve Business Value

A Data Quality Primer: Using Data Quality Tools & Techniques to Improve Business Value eBook Call it Data Quality 101. Everything you need to know about data quality and more is featured in our new e-book, A Data Quality Primer by David Loshin, a recognized thought leader and expert consultant in data management and business intelligence. The book explores the challenges of determining when data values are not valid and correct; how data values can be made correct; and how data cleansing services can be integrated into the environment. Other highlights: techniques for address standardization; deriving customer intelligence through matching and linkage; and much more!

Download the e-book now!

 Developer's Corner
Data Quality: Verifying Global Addresses
in SQL Server

Global Address Data Integration in SSIS whitepaper Internationalization is becoming a necessity for more businesses. As you expand your customer base, you will start encountering contact data for clients outside of the U.S. Data quality is a critical step in this process – especially in terms of removing duplicate records, saving in postal, shipping and production costs, and performing effective business intelligence. This whitepaper highlights how to verify, standardize, and correct international data using Melissa Data’s new Global Verify Component for SQL Server.

Download the whitepaper now!

 The Data Quality Authority Blog
David Loshin photo Making Sense Out of Missing Data
By David Loshin

Data is growing in larger volumes than ever before. As a result, the problems of missing and incomplete data sets are only going to become more acute, so now is a good time to consider the negative impacts of missing data within your own environments. BI expert David Loshin explains how to make sense out of incomplete data sets in his latest blog entry.

Read More.

 Products & Services Spotlight
Easily Cleanse Your Data with Free App

Contact Zone package You need a quick and easy tool to clean up your customer data. Our new Contact Zone app will cleanse your customer data without having to write a single line of code. And best of all – it’s free!

Find out how you can verify your contact information for free!

Find out more info on Contact Zone

Learn How to Seamlessly Integrate & Cleanse Customer Contact Data

We’ve got a new free webcast on Oct 11, 2pm EST, aimed at showing you how to integrate and cleanse customer contact data using Contact Zone, a data quality app with powerful ETL capabilities. Learn how to connect to different data sources such as SQL Server and Flat Files; export data from one source to another; merge files; perform data quality within the merging process; and much more!

Register now for the webcast!

 Ask Our Experts
Joseph Vertido photo Q: What sets Melissa Data apart when it comes to matching and deduplication?

Melissa Data specializes in Contact Domain Specific Matching. With our 27 years of experience in verifying and correcting addresses and names, we have the advanced capabilities to fuzzy match contact data far better and more accurately than most. By leveraging our compiled Knowledge Base of Reference Data, we can easily match cases like: Nicknames – Joe and Joseph, Companies – Corp. and Corporation, Suffixes – Highway and Hwy, States – Alb and Alabama, and so on.

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data’s data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
A Data Quality Primer
Verifying Global Addresses in SSIS
Making Sense Out of Missing Data
Cleanse Your Data with Free App

  Company Bytes
Melissa Data Launches Native
  Data Quality Tools for Oracle
Oracle Gold Partner logo
  Upcoming Events
DMA Annual
  Oct 14-18
  Las Vegas, NV

DEV Connections
  Oct 30-Nov 1
  Las Vegas, NV

PASS Summit
  Nov 7-9
  Seattle, WA

 Toolkit Downloads
Verify, cleanse, and standardize postal addresses for over 240 countries.
Activate your free trial!

Identify and merge/purge with MatchUp’s advanced fuzzy matching algorithms.
Download a free trial!

 Data Quality Catalog
          Data Quality Catalog
             Download Now.

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