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The Data Advisor, October 2013

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 Best Practices
10 Steps to Improving Data Hygiene
Improving Data Hygiene
Your database, like your health, requires constant care and attention. Just as you wouldn't go years without a physical or a dental check-up, your company's data deserves the same cleaning and upkeep. Here are 10 hygiene tips for improving data quality.

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Virtual Product Launch: New Excel Add-In Cleans Contact Data

Learn more about our New Excel Add-in! The best of both worlds - coffee and clean data! We're debuting our new Listware for Excel - a free add-in that cleans and enriches your contact data in Excel. Find out more about its powerful capabilities in our Virtual Product Launch. The first 20 to register and attend the webcast will receive a $5 Starbucks gift card. Event airs 10/10 at 2 pm EST.

Register now!

 Developer's Corner
A Quick How-to Video on Geocoding Street Addresses

Find out how to obtain the highest, most accurate (to the rooftop) latitude/longitude coordinates for a street address using Contact Zone - data quality software that verifies and enriches contact data like address, name, phone and email information. Our quick 5-minute tutorial will show you how to easily geocode addresses - to empower better business decisions.

Watch the video now!

Understanding Data Quality Services

Check out this video to understand how Microsoft's Data Quality Services (DQS) works in conjunction with Melissa Data's data cleansing capabilities to correct and standardize contact information; such as address, name, email address, and phone number. The demo was produced by Mark Gschwind, an independent consultant based in San Francisco. Mark has been a BI consultant since 1995. He is an MCP and is certified in Oracle Essbase, currently focusing on big data and the Microsoft platform.

Watch the video now!

 The Data Quality Authority Blog
Does Data Quality Even Exist?
Elliot King By Elliot King 

Data quality is in the eyes of the beholder. Even if a problem is not apparent, it still can exist. Actually, unseen problems are often the most pernicious. Measuring data quality according to defined standards is not a panacea either. Just because 99 percent of your data is accurate, doesn’t mean it is high quality. Industry analyst Elliot King explains.

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 Products & Services Spotlight
New Excel® Add-in Cleans and Enriches U.S. and Global Contact Data

Are your customer contacts complete and up-to-date? Does every record in your database contain a full name, current address, phone number, and email address? Find out how you can effectively (and cost-effectively) clean your data right in Excel!

Read more.

 Ask Our Experts
Q: Does Melissa Data Offer any Free Data Quality Solutions? Joseph Vertido, MD-MVP Channel Manager/Data Quality Analyst

A: Indeed! Melissa Data just recently released a Community Edition for the Data Quality Components for SSIS. The community edition of the SSIS plugins offer free and extremely useful Data Quality Capabilities. These include: Address Parsing and Standardization; Phone Formatting; Email Syntax Correction; and Last Name Parsing. Take advantage of the Community Edition and start cleaning your data at no cost! Here’s a link to check out our Community Edition.

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
10 Steps to Improving Data Hygiene
Product Launch: New Excel Add-In
Geocoding Street Addresses
Understanding Data Quality Services
Does Data Quality Even Exist?
Add-in Cleans and Enriches

  Company Bytes
Melissa Data Launches Listware for Excel

Melissa Data Announces Community Editions of its Flagship Data Quality Components for SQL Server
  Toolkit Downloads
Correct and validate addresses from all over the world.
Try it FREE now!

Get the most affordable total data quality and enrichment toolkit for Microsoft SSIS.
Try our new Community Edition
for free!

Data Quality 101 – The Ultimate Guide for Data Stewards

          Data Quality 101 Whitepaper
             Download Now.

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