The Data Advisor | October 2014 Click here to view online

The Data Advisor October 2014
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Melissa Data News

New Melissa Data Magazine Tackles Data Quality Issues for Healthcare

New Melissa Data Magazine Tackles Data Quality Issues for Healthcare
Rx for the Bad Data Blues is the inaugural issue of Melissa Data Magazine. It takes on healthcare data and data quality solutions to help healthcare database administrators deal with data warehousing through matching and deduping of patient records. Future issues of the quarterly magazine will feature solutions for a variety of technologies and markets.

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See You at DMA Conference Oct. 26-28 for a Data-Driven Marketing Experience

See You at DMA Conference Oct 26-28 for a Data-Driven Marketing Experience
If you are looking for contact data quality solutions for omnichannel marketing, visit our booth (1214) at DMA 2014 Annual Conference & Exhibition Oct. 26-28 at the San Diego Convention Center. Sponsored by the Direct Marketing Association, we will highlight our global address solutions in addition to tools for CRM and e-commerce to clean, validate, and enrich contact data.

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Focus on Partners

Data Quality and MDM: The Pairing of Two Traditions for New Solutions Webinar

Data Quality and MDM: The Pairing of Two Traditions for New Solutions Webinar
Traditional MDM solutions are huge projects taking many months or even years. Traditional Data Quality solutions are tactical point solutions. Learn how traditions are being paired at this webinar presented by Semarchy®, a data convergence company, and Melissa Data, a leader in data quality contact management. During this webinar, discover how quickly you will see the benefits of using the prebuilt integration between Melissa Data and Semarchy for the best of breed MDM and DQ. Launch an MDM server and start using external data to enrich your own customer, supplier, and location data quicker than you thought possible. Thursday, October 30 at 10 a.m. (PDT).

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Webinars & Product Demos

MatchUp® Product Demo: Oust Duplicates and Improve Operations

MatchUp Product Demo - Oct 15, 2014Duplicate records are troublemakers to blame for lost revenue, inaccurate sales reporting, misdirected shipments, and unnecessary bloating of your database. Learn how MatchUp, a powerful data and address deduplication software can help you easily whip duplicates into shape with a matching, cleansing, and verification strategy. Wednesday, Oct. 15, 2 p.m. EST.

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Listware® for Excel® Features New SmartMover® for U.S. & Canadian Addresses

Listware for Excel Features New SmartMover for US and Canadian Addresses - October 22, 2014There’s a new component to our contact enriching Listware for Excel. Not only does our Excel add-in validate, complete, and update contact data, our SmartMover feature uses official USPS® and Canada Post NCOA® processing to give you the most current address for your U.S. and Canadian contacts. Wednesday, Oct. 22, 2 p.m. EST.

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SSIS Expert Series: Global Phone Verification and Email Mailbox Validation

SSIS Expert Series - Oct 29, 2014Tackling the ins and outs of global phone verification and cleansing along with all the layers of email verification just got a whole lot easier. Join a live demonstration on how our new solutions in SQL Server Integration Services can help your business. Wednesday, Oct. 29 at 2 p.m. EST.

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Products & Services Spotlight

Reverse GeoCoder Web Service Multitasks for Marketing & Emergency Use

Reverse GeoCoder Web Service Multitasks for Marketing and Emergency Use
What is Reverse GeoCoder Web Service? It’s one of the best lat/long coordinates tool to create a detailed mailing list within a specific radius for targeted marketing. Use it in mobile apps for emergency location purposes and roadside help through vehicle tracking. Data returned includes nine elements from address to suite name and from postal code to a unique AddressKey identifier. The convenient service works with nearly any platform or programming language and is capable of returning up to 100 addresses for each lat/long coordinate. Let Reverse GeoCoder convert lat/long for your mailing and marketing campaigns.

Free trial >>
About Melissa Data

Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 10,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

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