The Data Advisor

Industry Notes
4 Data Quality Must-Haves for
Marketing Automation

We all know data quality is king. It’s the key to identifying the right prospects, and creating marketing messages that hit their needs. But before you kick off your marketing automation effort – there are 4 data quality necessities you should keep in mind.
Read more.

Who Is In Charge of Your Data? 
Do you know who’s in charge of ensuring that your data is accurate, complete and timely? For most organizations, that answer is – no one. Scary thought. Data quality is too important to slip through the cracks. Industry expert Elliot King details how you can address that challenge.
Read more.


Special Offer: Get Property & Mortgage Data on Over
140 Million U.S. Properties

Melissa Data’s WebSmart Property service accesses the most comprehensive property and mortgage data available. It features 12 main categories, with over 165 information fields available, including parcel and owner information. Ask us about our reduced pricing on WebSmart Property!

For more information, Click here.

Techniques for Address Standardization
Transforming an address into a standard form will simplify the geocoding process. That transformation process leverages a few straightforward ideas. Industry analyst David Loshin explains in this blog series. Loshin also details what are the standard components of an address. Is there a defined format, syntax or content characteristics?
Read more.

Data Hygiene: An Essential Part of Call Center Management
If you manage a call center, or work in one – you know how critical it is to have the cleanest data available to you. Why spend time, effort, and money on people who don’t like phone solicitations, promotional mailings, and market-based emails?
Read more.

Developers Corner
Learn How to Reduce Bounce Rates by 90%
Do you trust your email address data? In our next webcast series, Joseph Vertido – our resident data quality expert – shares tips on how to reduce bounce rates by 90%, parse, standardize and correct general formatting and syntax errors, and much more! The event airs Nov. 16 at 2 pm EDT.
Register now!

Verify Delivery to Over 5 Million Non-USPS Addresses
Get access to valid addresses that are not in the USPS address file, but may be delivered to by FedEx & UPS.
Read more.

Cool Insight
"Without accurate data, none of us—staff assistants, investment officers, financial officers, or senior management—can make educated decisions or manage risks. Not having accurate and timely data puts us all at great risk from both an operational and a reputational perspective."

--- International Finance Corporation

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


November 2011

In this Issue:

4 Data Quality Must-Haves
Who Is In Charge of Your Data?
Techniques for Standardization
Why Data Hygiene Is Critical
Reduce Bounce Rates by 90%
Verify 5 Million+ Non-USPS Addresses

Free Trials
Standardize, correct, verify U.S./Canadian postal addresses with Address Object.
Get a free trial!

Get change-of-address processing via cloud or service bureau.
Get a free quote now!

Identify and merge/purge duplicate records with MatchUp.
Request a free trial.


Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts weighing in on the latest data quality, BI and analytics issues.
A must read!

Learn about record linkage in
fuzzy matching now available


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