The Data Advisor
4 Data Quality Must-Haves for
We all know data quality is king. It’s the key to identifying the right prospects, and creating marketing messages that hit
their needs. But before you kick off your marketing automation effort – there are 4 data quality necessities you should keep in mind.
Who Is In Charge of Your Data?
Do you know who’s in charge of ensuring that your data is accurate, complete and timely? For most organizations, that answer is – no one.
Scary thought. Data quality is too important to slip through the cracks. Industry expert Elliot King details how you can address that challenge.
Special Offer: Get Property & Mortgage Data on Over
140 Million U.S. Properties
Melissa Data’s WebSmart Property service accesses the most comprehensive property and mortgage data available. It features 12 main
categories, with over 165 information fields available, including parcel and owner information. Ask us about our reduced pricing
on WebSmart Property!
For more information,
Techniques for Address Standardization
Transforming an address into a standard form will simplify the geocoding process. That transformation process leverages a few
straightforward ideas. Industry analyst David Loshin explains in this blog series. Loshin also details what are the standard
components of an address. Is there a defined format, syntax or content characteristics?
Data Hygiene: An Essential Part of Call Center Management
If you manage a call center, or work in one – you know how critical it is to have the cleanest data available to you. Why spend time,
effort, and money on people who don’t like phone solicitations, promotional mailings, and market-based emails?
Learn How to Reduce Bounce Rates by 90%
Do you trust your email address data? In our next webcast series, Joseph Vertido – our resident data quality expert – shares tips on
how to reduce bounce rates by 90%, parse, standardize and correct general formatting and syntax errors, and much more! The event airs
Nov. 16 at 2 pm EDT.
Verify Delivery to Over 5 Million Non-USPS Addresses
Get access to valid addresses that are not in the USPS address file, but may be delivered to by FedEx & UPS.
"Without accurate data, none of us—staff assistants, investment officers, financial officers, or senior management—can make educated decisions
or manage risks. Not having accurate and timely data puts us all at great risk from both an operational and a reputational perspective."
--- International Finance Corporation
About Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
4 Data Quality Must-Haves
Who Is In Charge of Your Data?
Techniques for Standardization
Why Data Hygiene Is Critical
Reduce Bounce Rates by 90%
Verify 5 Million+ Non-USPS Addresses
Standardize, correct, verify U.S./Canadian postal addresses with Address Object.
Get a free trial!
Get change-of-address processing via cloud or service bureau.
Get a free quote now!
Identify and merge/purge duplicate records with MatchUp.
Request a free trial.
Data Quality Authority
Check out our blog, The Data Quality Authority, featuring leading industry experts weighing in on the latest data quality, BI and analytics issues.
A must read!
Learn about record linkage in
fuzzy matching now available
Did someone forward this edition to you?
Subscribe here -- it's free!
This newsletter will remain online in
our web site press room for 30 days. You will always
be able to read these, and all previous newsletter
articles, in the Advisor Article Library.
This Newsletter was Sent by: Melissa
DATA Corp., 22382 Avenida Empresa, Rancho Santa
Margarita, CA 92688-2112
If you do not wish to receive future newsletters
Melissa DATA Corp.
Please do not reply to this