Follow us on:
Facebook   Twitter   MD Blog   LinkedIn   YouTube 
The Data Advisor, November 2012

About Melissa Data
Newsletter Archive
Forward This Newsletter

 Best Practices
How to Improve Lead Quality by Optimizing
Your Web Forms

Improving Lead Quality by Optimizing Your Web Forms You spend serious money trying to capture data from your Web forms - but are your leads less useful due to bad data? Are customer data entry errors - such as omitting a letter or punctuation mark from an e-mail address, transposing numbers in a mailing address ZIP Code, or leaving out the area code of a phone number - making it difficult to maintain contact and fulfill orders? Find out how to optimize your Web forms to improve lead quality, customer retention, delivery times and ultimately, your bottom line.

Read more.

 Developer's Corner
New Upgrades to Data Quality Components for SSIS Version 3.3

Data Quality Components for SSIS version 3.3 New upgrades. More awesome functionality. Melissa Data’s Data Quality Components for SQL Server Integration Services (SSIS) is now available for SQL Server 2012. The solution also now offers the ability to cleanse and verify addresses for more than 240 countries. Other upgrades include more advanced fuzzy matching algorithms to granularly identify matches between contact data components. All good stuff. Find out how you can better cleanse, update, and consolidate contact data within SSIS.

Read more.

 The Data Quality Authority Blog
Joseph Vertido photo A Guide to Better Survivorship - A Melissa Data Approach
By Joseph Vertido

The importance of survivorship – or as others may refer to as the Golden Record – is quite often overlooked. It is the final step in the record matching and consolidation process which ultimately allows us to create a single accurate and complete version of a record. In this article, we will take a look at how Melissa Data uniquely differentiates itself in approaching the concept of survivorship compared to some of the more conventional practices.

Read More.

 Products & Services Spotlight
Reduce Fraud and Data Entry Errors with Full Contact Authentication

Personator package Prevent fraud, eliminate returned shipments, and make the e-commerce experience easier with Melissa Data’s new Personator. This integrated data quality Web service provides instant identity verification and matches address data to an actual customer.

Read more.

Deep Clean Your Database with Contact Zone

Got a dirty database? There’s no better time than now to get your data spic and span. Learn how you can verify, standardize, correct, and update customer data with Contact Zone, a data quality app with powerful ETL capabilities. Our data quality analyst, Joseph Vertido, will walk you through the steps to perform change of address processing; setup scheduled jobs; and filter and redirect records using conditions statements at the transformation level. Webcast airs on Tuesday, Nov. 20th at 2 pm EST.

Register now for the webcast!

 Ask Our Experts
Admound Chou photo Q: What type of integration solutions does Melissa Data provide for Microsoft SQL Server?

A: Melissa Data is a leader in contact data quality. We provide you with the ability to standardize, verify, correct, match, and consolidate your contact data backed by our 27 years of experience and our ever-growing sources of reference data. For SQL Server, we provide a number of possible integration points. First, for the lower level developers, we have .NET API’s and Web services that you can invoke in a stored procedure or using CLR integration. Next, for managers with small-to-medium data quality projects, we make our services available for Microsoft’s new Data Quality Services product. Lastly, for the database administrator, we have a number of very powerful and easy to use components for SQL Server Integration Services (SSIS).

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data’s data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
How to Improve Lead Quality
New Upgrades to Data Quality Components for SSIS Version 3.3
A Guide to Better Survivorship
Reduce Fraud and Data Entry Errors

  Company Bytes
Melissa Data launches Data Quality Tools for SQL SERVER 2012

Melissa Data Launches Personator to Reduce Fraud and Data Entry Errors in Ecommerce Applications
  Upcoming Events
PASS Summit
  Nov 7-9
  Seattle, WA

 Toolkit Downloads
Get instant identity verification with Personator to reduce fraud and make e-commerce easier.
Activate your free trial!

Get highly accurate lat/long coordinates with GeoCoder’s rooftop geocoding.
Download a free trial!

 Data Quality Catalog
          Data Quality Catalog
             Download Now.

Did someone forward this edition to you? Subscribe here -- it's free!

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA

If you do not wish to receive future newsletters [UnSub]

Copyright 2012© Melissa DATA Corp.

Please do not reply to this newsletter